Convert vs Supermetrics Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Convert pricing Supermetrics pricing
Starts at $399/mo $55/mo
Number of plans 3 3
Free plan — —
Free trial —
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Convert pricing

Official page

Enterprise

Custom
  • FREE VWO Migration
  • Unlimited Projects Per Account
  • Bring Your Own ID (BYOID)
  • Data Segregation (Additional costs apply)
  • Redlining Contracts
  • Request for Information & Proposals
  • Custom Payments & Terms
  • Enterprise Service Level Agreement (SLA)
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Pro

$599/mo
  • FREE VWO Migration
  • Multivariate Testing
  • Multi-Page Testing
  • Full Stack & Feature Flags
  • Multi-Arm Bandit (Auto-Allocate)
  • Sequential Testing
  • Change History
  • Single Sign-On (SSO)
  • Guided Onboarding
  • Phone Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Request Approval System (Beta)
  • Shopify Price Testing

Growth

Popular
$399/mo
  • FREE VWO Migration
  • A/B Testing, Split URL/Redirect Testing
  • Deploys
  • Advanced Targeting & Goals (incl. Behavioral Targeting)
  • Convert Signals® & Heatmaps
  • QA Wizard
  • SRM Check
  • Collaborators
  • Email and In-App Live Chat Support
  • MCP Server
  • Convert Intelligence® (Beta)
  • Shopify Price Testing

Supermetrics pricing

Official page

Starter

$55/mo
  • 1 core destination*
  • Claude, ChatGPT & Copilot
  • Supermetrics Studio
  • 3 data sources of your choice.
  • 1 user*
  • 3 accounts per data source

Growth

Popular
$222/mo
  • 1 core destination*
  • Claude, ChatGPT & Copilot
  • Supermetrics Studio
  • 6 data sources of your choice*.
  • 2 users*
  • 7 accounts per data source*
  • Single sign-on (SSO)

Enterprise

Custom
  • Choose from core & DWH destinations
  • Claude, ChatGPT & Copilot
  • Supermetrics Studio
  • Select from all data sources.
  • Custom user limit
  • Custom account limit
  • Enterprise single sign-on (SSO w/ SAML)
  • Data Warehousing
  • Data API access
  • Management API access
  • Data Transformations
  • Custom Data Import
  • Supermetrics Storage
  • Multiple teams
  • Data residency & region control

Convert vs Supermetrics FAQ

Which one is cheaper?
Supermetrics is the cheaper option, starting at $55/mo vs $399/mo for Convert.
Can I use either one for free?
Neither has a free plan. But Convert offers a free trial.
How do they charge?
Different approach here. Convert uses usage-based pricing, while Supermetrics goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Convert: Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests. Supermetrics: At $55-$222/mo (before add-ons), Supermetrics sits mid-to-premium in the marketing data connector space — pricier than scrappy alternatives like Coupler.io or Windsor.ai, but positioned as the trusted, enterprise-grade name agencies default to. They're not fighting on price; they're betting on brand trust and reliability to win teams who don't want to risk a cheaper tool breaking their reporting stack.

Still deciding? See the best Convert alternatives or the best Supermetrics alternatives, ranked with verified pricing.

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