Courier vs Knock Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Courier Knock
Starts at Custom $250/mo
Number of plans 3 3
Free plan
Free trial
Pricing model usage-based hybrid

Developer

$0/mo
  • 10,000 sends per month
  • Journeys & broadcasts
  • MCP server, CLI, & SDKs
  • SSO via Google, Github
  • Email support

Business

Custom
  • All Developer features +
  • Pay-as-you go pricing
  • AI Translations
  • AI Agent node
  • Email & chat support

Enterprise

Custom
  • All Pro features +
  • Volume Pricing
  • Dedicated Slack channel
  • Observability integrations
  • Role based access control
  • Enterprise SLA
  • EU Data Residency

Developer

$0/mo
  • 10K messages
  • 500 guide active users
  • 500 AI agent credits
  • Unlimited notification workflows
  • Unlimited broadcasts
  • Unlimited delivery channels
  • Unlimited team members
  • Batch and delay notifications
  • Built-in multi-tenancy
  • SSO via Google

Starter

$250/mo
  • 50K messages
  • 2.5K guide active users
  • 2,000 AI agent credits
  • Remove Knock branding
  • Email client previews

Enterprise

Custom
  • Flexible volume-based pricing
  • Monthly notified user pricing
  • Annual commit discounts
  • Custom roles and permissions
  • Per-customer branding and preferences
  • Translation (i18n) support
  • Send analytics data to any data warehouse
  • Send observability data to Datadog
  • Directory sync (SCIM)
  • Enterprise SLAs
  • Shared Slack channel and priority support
  • SAML 2.0 SSO
  • HIPAA compliance / BAA

Courier vs Knock FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Courier uses usage-based pricing, while Knock goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Courier: The free Developer tier plus consumption pricing makes them approachable for small teams and indie devs, but hiding Business pricing behind 'Custom' signals they're courting mid-market and up rather than competing purely on sticker price. They're not the budget option once you scale — they're betting on usage-based fairness to win teams wary of rigid per-seat SaaS pricing. Knock: Knock sits mid-market — not a cheap commodity API, but not pricing like Braze or Iterable either. They're courting engineering-led teams who want notification infrastructure that's more sophisticated than rolling their own, without paying enterprise-messaging-platform prices out of the gate.

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