Courier vs Novu Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Developer
- 10,000 sends per month
- Journeys & broadcasts
- MCP server, CLI, & SDKs
- SSO via Google, Github
- Email support
Business
- All Developer features +
- Pay-as-you go pricing
- AI Translations
- AI Agent node
- Email & chat support
Enterprise
- All Pro features +
- Volume Pricing
- Dedicated Slack channel
- Observability integrations
- Role based access control
- Enterprise SLA
- EU Data Residency
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Courier vs Novu FAQ
- Which one is cheaper?
- Courier starts lower at $0/mo, compared to $30/mo for Novu.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Courier: Half a cent per send is a low-friction entry point designed to undercut the complexity of competitors like Twilio or Iterable that layer on channel costs and seat fees. They're going after dev-led teams who want predictable, simple pricing without a sales call. Novu: Novu is positioning as the developer-friendly, affordable alternative to heavier notification platforms like Courier or Knock — the $30 Pro entry point is low enough to feel accessible to indie hackers and startups, while the usage-based overage model lets them grow revenue without scaring off early adopters with high upfront costs.
Keep tabs on both.
We'll monitor pricing changes for Courier and Novu and let you know when something moves.