Drip vs Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Early Stage Plan
- Up to 4,000 sends/month (enough for weekly emails)
- Up to 10 emails per second
- All features included
- Includes a small "Powered by Loops" footer
Drip vs Loops FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Loops has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Drip: At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices. Loops: Loops is positioning squarely against Mailchimp and ConvertKit for the startup/SaaS crowd, likely undercutting both on price while bundling transactional email that competitors charge extra for. They're going after teams who find legacy email tools bloated and overpriced.
Still deciding? See the best Drip alternatives or the best Loops alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Drip and Loops and let you know when something moves.