Drip vs Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Drip pricing | Loops pricing | |
|---|---|---|
| Starts at | $39/mo | $49/mo |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Drip
- 1-2,500 people
- Unlimited email sends
- Drip MCP connection
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Free
- Up to 10 emails per second
- Up to 1,000 contacts*
- 4,000 sends per 30 days*
- Transactional sends included*
- Powered by Loops footer
Growth
Popular- Up to 1,000 emails per second
- Up to 5,000 contacts†
- Unlimited marketing sends
- Unlimited transactional sends
- No Loops branding
Enterprise
- Priority support and migration help
- 1.5 million+ contacts
- Custom marketing volume
- Custom transactional volume
- No Loops branding
Drip vs Loops FAQ
- Which one is cheaper?
- Drip starts lower at $39/mo, compared to $49/mo for Loops.
- Can I use either one for free?
- Loops has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Drip: At $39/mo entry, Drip sits mid-pack against Klaviyo and Mailchimp — not the budget pick, but not premium either. It's clearly courting ecommerce brands who want automation depth without enterprise pricing, betting that list-based pricing feels fairer than flat tiers as they scale. Loops: Loops lands at the affordable end of the email-for-SaaS category, undercutting the Customer.io and Braze tier while staying in the same price zone as Mailchimp-style contact-based tools. The generous free plan with no trial signals they're going after product-led startups who'd otherwise default to Mailchimp or a DIY Resend setup.
Still deciding? See the best Drip alternatives or the best Loops alternatives, ranked with verified pricing.
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