Dub vs OneSignal Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Dub pricing | OneSignal pricing | |
|---|---|---|
| Starts at | $90/mo | $19/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Business
- $2.5K partner payouts/month
- Basic reward structures
- Dual-sided incentives
- Program bounties
- Powerful, real-time analytics
- AI landing page generator
- REST API + MCP Server
- Real-time event webhooks
- Basic email support
Advanced
Popular- $15K partner payouts/month
- Advanced reward structures
- Embedded referral dashboard
- Email campaigns
- Messaging center
- Partner group move rules
- Risk monitoring
- Partner referral rewards
- Priority email support
Enterprise
- Unlimited partner payouts
- Volume discounts
- Access to Partner Network
- Featured in Program Marketplace
- SAML/SSO
- Audit logs
- Custom SLA
- Enterprise security & legal
- Dedicated Slack support
Free
- All channels
- Basic automation & analytics
- OneSignal AI & MCP
- Basic personalization
Growth
- Increased automation
- More integrations
- Prioritized support
- Better analytics & personalization
Professional
- Advanced marketing & analytics
- All integrations
- Advanced experiments
- Advanced permission management
Enterprise
- Unlimited personalization
- Reporting history
- Security & compliance
- Custom SLA
Dub vs OneSignal FAQ
- Which one is cheaper?
- OneSignal is the cheaper option, starting at $19/mo vs $90/mo for Dub.
- Can I use either one for free?
- OneSignal has a free plan. Dub doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Dub: With no free plan and a $90 entry point, Dub skews mid-to-premium compared to scrappier link-shortener tools, positioning itself as infrastructure for serious partner marketing rather than a casual URL shortener. They're clearly chasing growth teams and marketers running real affiliate programs, not solo devs sharing links. OneSignal: OneSignal undercuts most messaging/engagement platforms at the entry point — $19/mo is cheap compared to Braze or Iterable, which don't even list prices because they're built for enterprise budgets. They're clearly playing a land-and-expand game: hook developers cheap, then monetize the ones who scale into custom contracts.
Still deciding? See the best Dub alternatives or the best OneSignal alternatives, ranked with verified pricing.
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