Dub vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Dub | ReferralCandy | |
|---|---|---|
| Starts at | $90/mo | $39/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Business
- $2.5K partner payouts/month
- Basic reward structures
- Dual-sided incentives
- Program bounties
- Real-time analytics
- AI landing page generator
- Real-time event webhooks
- Basic email support
Advanced
Popular- $15K partner payouts/month
- Advanced reward structures
- Email campaigns
- Messaging center
- Risk monitoring
- Embedded referral dashboard
- Partner referral rewards
- Priority email support
Enterprise
- Unlimited partner payouts
- Volume discounts
- Access to Partner Network
- Featured in Program Marketplace
- SSO/SAML
- Audit logs
- Custom SLA
- Dedicated Slack support
Basic
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Grow
Popular- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Scale
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Enterprise
- Unlimited referral campaigns
- Unlimited affiliate campaigns
- Custom coupon codes
- Cash & store credit rewards
- Full API access
- Connect to Klaviyo, ReCharge, Tremendous + 20 apps
Dub vs ReferralCandy FAQ
- Which one is cheaper?
- ReferralCandy is the cheaper option, starting at $39/mo vs $90/mo for Dub.
- Can I use either one for free?
- Neither has a free plan. But Dub and ReferralCandy offer a free trial.
- How do they charge?
- Different approach here. Dub uses flat-rate pricing, while ReferralCandy goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Dub: At $90–$300/mo flat, Dub is priced above scrappy link management tools but below full-stack affiliate or partnership platforms that can run $500–$1000+/mo. They're positioning as a serious tool for growth-stage teams who've outgrown Bitly but aren't ready to commit to enterprise partnership software. ReferralCandy: ReferralCandy sits in the middle of the referral software pack — not a bargain-bin tool, but nowhere near the enterprise loyalty platforms that charge four figures with custom contracts. The hybrid pricing lets them compete for small merchants with a low entry point while still capturing more revenue from high-volume brands through the success fee, so they're fishing in both ponds at once.
Still deciding? See the best Dub alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Dub and ReferralCandy and let you know when something moves.