Ecwid vs LearnDash Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Essentials
- Drag-and-drop course builder
- Quiz builder
- Memberships, subscriptions, bundles
- Payment integrations (Stripe, PayPal)
- Onboarding wizard
- Video progression
- Focus mode for learners
- Certificate builder & achievements
- Plagiarism detection
- Learner notifications
Pro
Popular- AI Course Outline & Quiz Builder
- Advanced reporting & analytics
- Enrollment tracking
- Weighted grading
- Custom report cards
- Student notes
- Group leader communications
Elite
- Group course management
- Instructor role
- Front-end course creation
- Multi-instructor course management
- Ratings, reviews, and feedback
- Sell seats
Ecwid vs LearnDash FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $21/mo for LearnDash.
- Can I use either one for free?
- Neither has a free plan. But LearnDash offers a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. LearnDash: At roughly $22-50/month billed annually, LearnDash undercuts hosted LMS platforms like Thinkific or Kajabi that charge per-active-student or bundle in marketing tools at higher price points. They're positioned as the budget-to-mid-tier choice for WordPress users who already have hosting sorted and just want course infrastructure, not a full business-in-a-box.
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