Ecwid vs Okendo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Okendo Platform
- Okendo Reviews
- Okendo Loyalty
- Okendo Quizzes
- Okendo Referrals
- Okendo Surveys
- Onboarding manager
- Dedicated success manager
- Solutions engineering support
- 24/7 tech support
Okendo Platform Scale
Popular- No usage caps!
- Fixed annual price for unlimited orders.
- Never worry about usage limits for the duration of your subscription.
Ecwid vs Okendo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Okendo goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Okendo: Sitting in the mid-to-premium tier of the reviews/UGC space, Okendo positions itself against Yotpo and Stamped as the higher-touch, more customizable option rather than a cheap self-serve tool. The lack of any free plan or trial signals they're not chasing small DTC startups — they want established brands with real budget who'll go through a sales conversation.
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