Ecwid vs Okendo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Ecwid Okendo
Starts at $5/mo $19/mo
Number of plans 4 5
Free plan
Free trial
Pricing model flat-rate usage-based

Starter

$5/mo
  • Up to 10 products
  • 70+ site templates to choose from
  • Default company.site domain
  • Add a store to any site
  • Email support

Venture

$35/mo
  • Up to 100 products + e-goods
  • Selling on Instagram & Facebook
  • Mobile store management app
  • Live chat support
  • Access to App Market
  • Automated tax calculations
  • Discount coupons
  • Custom checkout
  • Buy a custom domain
  • Built-in reports & analytics

Business

$65/mo
  • Up to 2,500 products
  • Selling on marketplaces
  • Selling subscriptions
  • Add staff (2 accounts)
  • Phone support
  • Abandoned carts recovery
  • Wholesale pricing groups
  • Multi-lingual store
  • Promotions, aka planned sales events (3)
  • Custom URL slugs
  • Product reviews
  • Advanced reports & analytics

Unlimited

$149/mo
  • Unlimited products
  • Sell in-person (POS integration)
  • Unlimited Staff accounts
  • Priority Support
  • Promotions (500)

Essentials

$19/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Bloomreach
  • DotDigital
  • Iterable
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Growth

$119/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • TikTok Shop
  • Meta Shops
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Bloomreach
  • DotDigital
  • Iterable
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Power

Popular
$299/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Custom email templates
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • TikTok Shop
  • Meta Shops
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Klaviyo
  • Attentive
  • Postscript
  • DotDigital
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Advanced

$499/mo
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Custom email templates
  • White-labelled domains
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • TikTok Shop
  • Meta Shops
  • Bazaarvoice
  • Walmart
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Klaviyo
  • Attentive
  • Postscript
  • DotDigital
  • Headless support
  • API access
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager

Enterprise

Custom
  • Product reviews
  • Site reviews
  • Photo & video reviews
  • Smart capture form
  • In-mail form
  • Attribute ratings
  • Rewards engine
  • Email sequences
  • Email template builder
  • Targeted review campaigns
  • 2-in-1 reviews
  • Custom email templates
  • White-labelled domains
  • Reviews widgets
  • Star ratings
  • AI summaries
  • AI keyword filters
  • Free text search
  • Review grouping
  • Media galleries
  • Reviews badge
  • Reviews carousel
  • Reviews tab
  • Review SEO page
  • Advanced CSS editor
  • Questions & answers
  • Import reviews
  • Moderate & reply to reviews
  • AI sentiment analysis
  • AI review replies
  • Profanity filter
  • Review tagging & filtering
  • Auto-publish logic
  • Multi-language support
  • Google Shopping
  • Google Seller Ratings
  • TikTok Shop
  • Meta Shops
  • Bazaarvoice
  • Walmart
  • Shop App
  • Standard reporting
  • Analytics dashboard
  • Advanced report filters
  • Custom reporting
  • Shopify Flow
  • Omnisend
  • Zendesk
  • Gorgias
  • Klaviyo
  • Attentive
  • Postscript
  • Bloomreach
  • DotDigital
  • Iterable
  • Headless support
  • API access
  • Help centre
  • Email support
  • 24/7 live chat support
  • Onboarding specialist
  • Customer Success Manager
  • Key Account Manager
  • Solution Engineering

Ecwid vs Okendo FAQ

Which one is cheaper?
Ecwid starts lower at $5/mo, compared to $19/mo for Okendo.
Can I use either one for free?
Neither has a free plan.
How do they charge?
Different approach here. Ecwid uses flat-rate pricing, while Okendo goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Okendo: At $19/mo entry and $105/mo for the full platform, Okendo is priced accessibly for Shopify mid-market but positions itself as a premium alternative to cheaper review tools like Judge.me or Stamped — the multi-product suite and bundle discounts are the pitch for merchants who want a consolidated post-purchase stack rather than stitching together point solutions.

Still deciding? See the best Ecwid alternatives or the best Okendo alternatives, ranked with verified pricing.

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