Ecwid vs Owner.com Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ecwid | Owner.com | |
|---|---|---|
| Starts at | $5/mo | $249/mo |
| Number of plans | 4 | 2 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Flexible
- AI-Optimized Website
- Online Ordering
- Branded Mobile App
- Automated SEO Pages
- Loyalty and Rewards
- AI-Powered Marketing
- Direct Catering Orders
- Setup & Migration
- Chargeback Protection
- 24/7 Support
Flat Rate
- AI-Optimized Website
- Online Ordering
- Branded Mobile App
- Automated SEO Pages
- Loyalty and Rewards
- AI-Powered Marketing
- Direct Catering Orders
- Setup & Migration
- Chargeback Protection
- 24/7 Support
Ecwid vs Owner.com FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $249/mo for Owner.com.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Owner.com goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Owner.com: At $249-499/mo plus no free trial or free tier, this isn't a scrappy budget tool — it's positioned for restaurants that already have real online order volume and are comparing against Toast, ChowNow, or Olo rather than free website builders. No trial is a bold move that signals confidence (or a sales-assisted onboarding process) rather than a self-serve land-grab.
Still deciding? See the best Ecwid alternatives or the best Owner.com alternatives, ranked with verified pricing.
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