Ecwid vs Owner.com Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Flexible
- AI-Optimized Website
- Online Ordering
- Branded Mobile App
- Automated SEO Pages
- Loyalty and Rewards
- AI-Powered Marketing
- Direct Catering Orders
- Setup & Migration
- Chargeback Protection
- 24/7 Support
Flat Rate
- AI-Optimized Website
- Online Ordering
- Branded Mobile App
- Automated SEO Pages
- Loyalty and Rewards
- AI-Powered Marketing
- Direct Catering Orders
- Setup & Migration
- Chargeback Protection
- 24/7 Support
Ecwid vs Owner.com FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $249/mo for Owner.com.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Owner.com goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Owner.com: Sitting at $249-499/mo before any per-order fees, Owner.com is priced toward the higher end for single-location independent restaurants, going after operators who'd otherwise cobble together a website, marketing tools, and loyalty program separately. The multi-location discount signals they're also chasing small regional chains, not just mom-and-pop shops.
Still deciding? See the best Ecwid alternatives or the best Owner.com alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Ecwid and Owner.com and let you know when something moves. See how competitor pricing monitoring works.