Ecwid vs Printify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Free
- 5 stores per account
- Unlimited product designs
- Product creator
- Integration with Shopify, Etsy, eBay and more
- Manual order creation
- 24/7 merchant support
- Self-serve help center
- Custom order import
Premium
Popular- 10 stores per account
- Unlimited product designs
- Product creator
- Integration with Shopify, Etsy, eBay and more
- Manual order creation
- 24/7 merchant support
- Self-serve help center
- Custom order import
- Order management with Printify Connect
- Up to 33% discount on new products
- Up to 20% discount on all products
- Up to 33% on custom branding features
- AI Mockups
- 1:1 Mentorship and support with Sellers Club PRO
- Early access to new features
Enterprise
- Unlimited stores per account
- Unlimited product designs
- Product creator
- Integration with Shopify, Etsy, eBay and more
- Manual order creation
- 24/7 merchant support
- Self-serve help center
- Custom order import
- Order management with Printify Connect
- Up to 33% discount on new products
- Up to 20% discount on all products
- Up to 33% on custom branding features
- AI Mockups
- 1:1 Mentorship and support with Sellers Club PRO
- Early access to new features
- Custom API integration
- Dedicated account manager
- Branded customer support
- Additional discounts on all products
Ecwid vs Printify FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $39/mo for Printify.
- Can I use either one for free?
- Printify has a free plan. Ecwid doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Printify: At $39/mo for Premium, Printify sits in the accessible mid-market — cheaper than building a custom fulfillment stack, competitive with Printful's paid tiers. They're clearly going after serious Etsy and Shopify sellers who've outgrown free tools but aren't enterprise-scale yet.
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