EmailOctopus vs AWeber Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| EmailOctopus | AWeber | |
|---|---|---|
| Starts at | $9/mo | $12/mo |
| Number of plans | 2 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Starter
- EmailOctopus branding on emails
- Reports available for 30 days
- Create 1 landing page and 1 form
- Access for 1 user
Pro
Popular- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
Done For You
- List details & branding setup
- 1 Branded email template created
- 1 Professional landing page created
- 1 Branded thank you page
- 1 Signup form created
- Newsletter drafts delivered weekly
- 1:1 setup call
- 30 days unlimited edits
Plus
Popular- Send 12x subscriber max, monthly
- Unlimited email lists
- Unlimited landing pages
- Unlimited email automations
- Unlimited custom segments
- Unlimited users
- Priority, 24/7 support
- Advanced reporting and analytics
- Advanced landing page features
- Sales tracking and low transaction fees
- Remove AWeber branding
Lite
- Send 10x subscriber max, monthly
- 1 Email list
- 3 Landing pages
- 3 Email automations
- 3 Users
- 1 Custom segment
- 24/7 Support
- Advanced message analytics
EmailOctopus vs AWeber FAQ
- Which one is cheaper?
- EmailOctopus starts lower at $9/mo, compared to $12/mo for AWeber.
- Can I use either one for free?
- EmailOctopus has a free plan. AWeber doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. EmailOctopus uses usage-based pricing, while AWeber goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. EmailOctopus: EmailOctopus plants itself as the budget-friendly alternative to Mailchimp and ConvertKit, undercutting them hard at low subscriber counts while still offering a real free tier. They're clearly courting solopreneurs, newsletter writers, and small businesses who feel priced out by bigger players once list size creeps up. AWeber: AWeber sits in the budget-to-mid range of email marketing tools, undercutting Mailchimp and ConvertKit at the low end while still offering enough features to compete for small business attention. They're not chasing enterprise — the 100k+ subscriber tier punts straight to a sales call — so this is a play for solopreneurs and small teams who want something cheap and simple, sweetened right now with an aggressive 87%-off setup fee promo.
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