Exclaimer vs ActiveCampaign Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Exclaimer | ActiveCampaign | |
|---|---|---|
| Starts at | $0/mo | $15/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | usage-based |
Starter
- One email signature template
- Centrally managed email signatures, organization-wide
- Auto-updated employee details
- Control your branding, including logos, fonts, and colors
- Legal disclaimers on every email
- Consistent signatures across all devices, including mobile
- Users see their signature before sending
- A library of professionally designed signature templates
Standard
- Unlimited email signature templates
- Unique signatures for different departments and teams
- Three Brand Kits for organization-wide branding control
- Schedule signatures and campaign banners
- Target recipients with specific signatures and banners
Pro
Popular- Unlimited Brand Kits for centralized multi-brand control
- Advanced signature and banner scheduling
- Social media feeds in signatures
- HubSpot and Salesforce integration
- Signature usage metrics and engagement dashboards
- Centrally control organization-wide video meeting backgrounds
- Sync employee attributes from your preferred HRIS
Enterprise
- Dedicated Customer Success Manager for ongoing support
- Tailored onboarding plan built around your structure and rollout goals
- Guided implementation support for signatures, rules, and employee data
- Rollout planning for large or multi-team deployments
Enterprise
- Active Intelligence
- Marketing automation
- Email Marketing
- Premium segmentation
- Unlimited automation actions
- Premium CRM & ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- Custom objects
- Single Sign-On (SSO)
- Dedicated account team
- 5 users
Pro
Popular- Active Intelligence
- Marketing automation
- Email Marketing
- Advanced segmentation
- Unlimited automation actions
- Standard CRM & premium ecommerce integrations
- Landing pages
- Predictive & conditional content
- Attribution & conversion tracking
- 3 users
Plus
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Standard segmentation
- Unlimited automation actions
- Standard CRM & ecommerce integrations
- Landing pages
- 1 user
Starter
- Active Intelligence (limits apply)
- Marketing automation
- Email Marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
Exclaimer vs ActiveCampaign FAQ
- Which one is cheaper?
- Exclaimer starts lower at $0/mo, compared to $15/mo for ActiveCampaign.
- Can I use either one for free?
- Neither has a free plan. But Exclaimer and ActiveCampaign offer a free trial.
- How do they charge?
- Different approach here. Exclaimer uses per-seat pricing, while ActiveCampaign goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Exclaimer: At sub-$2/seat, Exclaimer is competing on accessibility against tools like Opensense and Crossware — they're not the cheapest but they're in the 'reasonable budget approval' zone for mid-market IT buyers. They're positioning as the professional default, not the enterprise luxury option. ActiveCampaign: Mid-market positioning — not the cheapest (Mailchimp's free tier undercuts them at entry), but well below HubSpot and Marketo at scale. They're going after SMBs and growth-stage companies that have outgrown simple email tools but can't justify enterprise marketing suite pricing.
Keep tabs on both.
We'll monitor pricing changes for Exclaimer and ActiveCampaign and let you know when something moves.