Fathom Analytics vs Geckoboard Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Geckoboard | |
|---|---|---|
| Starts at | $45/mo | $79/mo |
| Number of plans | 1 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Essentials
- Real-time data updates
- All integrations
- Snapshots for Slack, Microsoft Teams, and email
- Sharing links
- Cycle dashboards on a loop
- Mobile access
- Metrics MCP
Performance
Popular- Custom templates for agents, teams, and more
- Real-time alerts on key metrics
- Full-screen celebrations
- View source data
- Drilldowns
- Build metrics from custom fields
- Folders
- Dashboard ownership
- Dashboard verification
- Custom themes
Enterprise
- Single sign-on (SSO)
- Metric-building service
- Data import controls
- Audit logs
- Additional legal & security
Fathom Analytics vs Geckoboard FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $79/mo for Geckoboard.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics and Geckoboard offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Geckoboard goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Geckoboard: Geckoboard sits in the mid-market of the dashboard/KPI display category — more polished and purpose-built than DIY tools like Grafana, but cheaper than full BI platforms like Tableau or Looker. They're going after teams who want something that looks good on a wall TV without needing a data engineer to maintain it.
Still deciding? See the best Fathom Analytics alternatives or the best Geckoboard alternatives, ranked with verified pricing.
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