Fathom Analytics vs Holistics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Holistics | |
|---|---|---|
| Starts at | $45/mo | $960/mo |
| Number of plans | 1 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Entry
- 100 reports
- First 10 users
- Core self-service analytics
- Canvas dashboard
- All data delivery destinations
- Git version control (Holistics hosted)
- dbt integration
- Private Slack channel
Standard
Popular- Unlimited reports
- First 10 users
- Custom charts
- Custom dataset view
- Git version control, connect to your own repository
- Google SSO
Security Compliance Suite
- Unlimited reports
- First 10 users
- Records-based access control (RBAC)
- Pass-through authentication
- Enterprise SSO/SAML
- SCIM account provisioning
- User activity monitoring
- IP access whitelisting
- Disable user exports
- Enforce password for shareable links
Fathom Analytics vs Holistics FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $960/mo for Holistics.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics and Holistics offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Holistics goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Holistics: At $800-$2,000/mo (annual), Holistics sits in the mid-market BI range — more expensive than self-serve tools like Metabase or Redash, but undercutting Looker and Tableau at the enterprise end. They're targeting data-savvy teams at growth-stage companies who want SQL-first flexibility without paying Looker prices.
Still deciding? See the best Fathom Analytics alternatives or the best Holistics alternatives, ranked with verified pricing.
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