Fathom Analytics vs Qlik Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Qlik | |
|---|---|---|
| Starts at | $45/mo | $300/mo |
| Number of plans | 1 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Starter
- AI-powered analytics
- Access to Answers Agents
- Access to MCP Server
- Connect and combine 100s of data sources with standard connectors
- Interactive data visualizations and dashboards
- Move data to Qlik Cloud Analytics with Qlik Talend Cloud for relational and SaaS data sources
- Share analytics and collaborate with your team
- 5 GB max app size
- Qlik Community Support
- Automate report generation and delivery
- No code automation builder triggers dynamic actions across systems
Standard
- No cost for additional users
- Leverage unstructured data and GenAI for deeper insights
- Access to additional Answers Agents
- Managed and shared spaces for governance and collaboration
- Connect additional Qlik Talend Cloud data sources (cloud, SAP - Mainframe & legacy)
- Use augmented advanced analytics
- 24x7 sec 1 support
Premium
Popular- Predictive analytics powered by automated machine learning
- Additional GenAI capacity
- Access to additional Answers Agents
- Anonymous access (public access)
- Seamless data extraction from SAP systems into Qlik Cloud
- Data lineage connectors
- 10 GB max app size
- Guided customer success onboarding
Enterprise
- Adds scale for large customer deployments
- Greater quantities of included capabilities – Reporting, Automations, Public Access, AI Assistant, Machine Learning Models and Data Set Size
- 15 GB Apps as standard
- Larger Apps support, up to 40 GB, more apps and up to 50 GB per app with additional purchase
- Multi-Region tenants
- Personalized customer success plan and onboarding
Fathom Analytics vs Qlik FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $300/mo for Qlik.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics and Qlik offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Qlik: Qlik sits in the mid-to-premium range for BI tools — not as accessible as Power BI's entry points, but not as aggressively enterprise-only as MicroStrategy. They're clearly targeting mid-market and up, competing with Tableau and Looker for teams that want governed, scalable analytics without going full custom from day one.
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