Fathom Analytics vs Smartlook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Smartlook | |
|---|---|---|
| Starts at | $45/mo | $55/mo |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Free plan
Pro plan
Enterprise plan
Fathom Analytics vs Smartlook FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $45/mo, compared to $55/mo for Smartlook.
- Can I use either one for free?
- Smartlook has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Smartlook goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Smartlook: Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.
Still deciding? See the best Fathom Analytics alternatives or the best Smartlook alternatives, ranked with verified pricing.
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