Fathom Analytics vs Smartlook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics pricing | Smartlook pricing | |
|---|---|---|
| Starts at | $15/mo | $55/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
$15/m
Popular- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$25/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$45/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
Free plan
Pro plan
Enterprise plan
Fathom Analytics vs Smartlook FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $15/mo, compared to $55/mo for Smartlook.
- Can I use either one for free?
- Smartlook has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Smartlook goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. Smartlook: Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.
Still deciding? See the best Fathom Analytics alternatives or the best Smartlook alternatives, ranked with verified pricing.
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