Fathom Analytics vs SparkToro Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics pricing | SparkToro pricing | |
|---|---|---|
| Starts at | $15/mo | $38/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | tiered-usage |
Price is one row. To weigh the features too, use our feature comparison template →
$15/m
Popular- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$25/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$45/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
Free
- 3 previews/month
- Single user only
- Preview data only
Personal
- 4 reports/month
- Single user only
- All data types
- Custom logo on reports
- MCP Access
Business
Popular- 25 reports/month
- 10 users
- Take Action
- Persona Builder
Agency
- 250 reports/month
- 100 users
- Single Sign-On (SSO)
- SCIM provisioning
- Pay by ACH or wire transfer
Fathom Analytics vs SparkToro FAQ
- Which one is cheaper?
- Fathom Analytics starts lower at $15/mo, compared to $38/mo for SparkToro.
- Can I use either one for free?
- SparkToro has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while SparkToro goes with tiered-usage. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers. SparkToro: SparkToro sits mid-market for a niche tool: well above free social listening dashboards, but a fraction of enterprise audience-intelligence suites that run into thousands per month. The Agency tier at $225/mo (or $2,700/yr) is aimed squarely at agencies who'd otherwise pay far more for panel-based research tools like GWI or Audiense.
Still deciding? See the best Fathom Analytics alternatives or the best SparkToro alternatives, ranked with verified pricing.
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