Fathom Analytics vs Usermaven Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Fathom Analytics Usermaven
Starts at $45/mo $84/mo
Number of plans 1 3
Free plan
Free trial
Pricing model usage-based usage-based

Up to 500,000 pageviews

$45/mo
  • 50 sites included
  • Forever data retention
  • Saved dashboard views
  • Shared dashboards
  • Ecommerce and event tracking
  • UTM campaign tracking
  • Automatic bot filtering
  • Analytics API
  • No cookie banners required
  • 100% data ownership
  • Unlimited email reports and exports
  • Email support from real humans

Growth

$84/mo
  • Website traffic analytics
  • Product usage analytics
  • Ecommerce analytics
  • Traffic and conversion trends
  • Funnel analysis
  • User journey analysis
  • User and account profiles
  • Segments
  • Google Search Console dashboard
  • WooCommerce dashboard
  • Email reports
  • Slack reports
  • Bot and proxy traffic exclusion

Scale

Popular
$199/mo
  • Paid ads attribution
  • Channel-level revenue attribution
  • Content and landing-page attribution
  • CRM revenue and pipeline attribution
  • Multi-touch conversion paths
  • Customer journey attribution
  • Google, Meta, and LinkedIn Ads tracking
  • Conversion sync to ad platforms
  • Maven AI insights
  • AI-powered reporting
  • AI summaries and scheduled reports
  • Revenue retention and cohort analysis
  • Customer lifecycle and expansion analysis
  • HubSpot, Wix, Slack, and Squarespace
  • Shopify, WordPress, and Amazon S3
  • Google Search Console and other marketing tools

Enterprise

Custom
  • Custom integrations
  • BigQuery and data warehouse export
  • Private-cloud deployment
  • On-premises deployment
  • Custom data retention
  • Data residency options
  • Tailored reports and dashboards
  • SAML SSO
  • Role-based access controls
  • Audit logs
  • Advanced security and privacy controls
  • Security review and DPA support
  • Procurement and compliance support
  • Concierge onboarding
  • Dedicated customer success manager
  • Periodic strategy check-ins
  • Service-level agreement
  • High-priority support

Fathom Analytics vs Usermaven FAQ

Which one is cheaper?
Fathom Analytics starts lower at $45/mo, compared to $84/mo for Usermaven.
Can I use either one for free?
Neither has a free plan. But Fathom Analytics and Usermaven offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Usermaven: They're undercutting Mixpanel and Amplitude at the entry level while pitching privacy-friendly features (cookie-less, ad-blocker bypass) as a differentiator — squarely aimed at teams burned by GDPR headaches or frustrated with GA4. Mid-market positioning, not a race-to-the-bottom cheap tool.

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