Fathom Analytics vs Zoho Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Zoho Analytics | |
|---|---|---|
| Starts at | $45/mo | $24/mo |
| Number of plans | 1 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | per-seat |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
BASIC
- Starts at 2 Users
- Starts at 0.5 Million Rows
STANDARD
- Starts at 5 Users
- Starts at 1 Million Rows
PREMIUM
Popular- Starts at 15 Users
- Starts at 5 Million Rows
ENTERPRISE
- Starts at 50 Users
- Starts at 50 Million Rows
Fathom Analytics vs Zoho Analytics FAQ
- Which one is cheaper?
- Zoho Analytics is the cheaper option, starting at $24/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Zoho Analytics has a free plan. Fathom Analytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Fathom Analytics uses usage-based pricing, while Zoho Analytics goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Zoho Analytics: Zoho sits firmly in the budget-to-mid-market band — well below Tableau or Looker, and competitive with Power BI embedded scenarios. They're going after cost-conscious SMBs and Zoho ecosystem users who want analytics without a six-figure contract.
Still deciding? See the best Fathom Analytics alternatives or the best Zoho Analytics alternatives, ranked with verified pricing.
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