Fivetran vs Metabase Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Fivetran Metabase
Starts at Custom $100/mo
Number of plans 4 3
Free plan
Free trial
Pricing model usage-based hybrid

Free

$0/mo
  • 500,000 monthly active rows (MAR) for connections
  • 3,500 monthly active rows (MAR) for activations
  • 5,000 monthly model runs (MMR) for transformations

Standard

Popular
Custom
  • Unlimited users
  • 15-minute syncs
  • 700+ fully managed connectors
  • 200+ fully managed activation destinations
  • Integration for dbt Core™
  • Role-based access control
  • Access to Fivetran REST API
  • Access to SSH tunnels for encryption

Enterprise

Custom
  • 1-minute syncs
  • Fivetran Activations' Audience Hub
  • Enterprise database connectors
  • Custom roles
  • VPN tunnels (annual contract only)
  • SCIM/user provisioning
  • Pick any cloud provider (GCP, AWS, Azure)
  • Hybrid deployment option

Business Critical

Custom
  • Customer-managed keys for encryption
  • PCI DSS Level 1 certification
  • Private networking options

Starter

$100/mo
  • Ask questions with AI
  • SQL generation
  • 20+ supported data sources
  • Unlimited questions & dashboards
  • Write SQL or explore just by clicking
  • 3-day support via email, support form, Slack, or Teams

Pro

$575/mo
  • Row and column level permissions
  • SSO
  • Caching controls
  • Usage analytics & auditing
  • Multi-tenant embedded analytics
  • Whitelabel ready
  • AI usage auditing and controls

Enterprise

Custom
  • Custom pricing aligned with your business model
  • Our help with procurement
  • Dedicated success engineer
  • Air gap available
  • 1-day support SLA

Fivetran vs Metabase FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Fivetran has a free plan. Metabase doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Fivetran uses usage-based pricing, while Metabase goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Fivetran: Fivetran sits at the premium end of the ELT connector market — they're not trying to win on price, they're selling reliability and connector breadth against cheaper alternatives like Airbyte or Stitch. The custom pricing wall signals they're targeting mid-market and enterprise data teams with budget, not scrappy startups watching every dollar. Metabase: Sitting in the mid-market sweet spot, Metabase undercuts Tableau and Looker significantly while positioning above scrappier open-source alternatives. They're going after technical-but-not-data-team companies — startups and mid-size SaaS businesses that want real analytics without the enterprise procurement circus.

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