Great Question vs User Interviews Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Great Question | User Interviews | |
|---|---|---|
| Starts at | $129/mo | $36/mo |
| Number of plans | 2 | 5 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | per-seat | usage-based |
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Focus groups, card sorting, tree testing
- Round robin & rolling scheduling
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- AI moderation
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
- HIPAA compliance at every step of the research process
Pay As You Go
- Access to 7.5 million participants
- Rich targeting & screening
- Scheduling automation
- Incentive distribution
- Quota tracking
- Research tool integrations
- AI insights & analysis
- Unlimited seats
- Project coordinator & live chat support
Essential
Popular- Save 27% per session
- Further discounts for tasks and surveys
- Quota automation
- Re-invite past participants
- Customer success support
Custom
- Best rate guaranteed
- Deep discounts for tasks and surveys
- Negotiable contract terms
- Security review
- Prioritized project support
- Enterprise customer success manager
- Custom onboarding
Workflow
- Unlimited collaborators
- Screener surveys
- Scheduling automation
- Incentive distribution
- Quota automation
- Email automation
- Data consent notice
- Custom branding & templates
- Research tool integrations
- AI insights & analysis
- Customer success, project coordinator & live chat support
CRM
- Unlimited seats
- Panel management
- Dynamic segments
- Invite rules & limits
- Opt-in forms
- Nurture campaigns
- PII masking
- Multiple teams & panels
- API & data integrations
- Negotiable contract terms
- Security review
- Enterprise customer success manager & custom onboarding
Great Question vs User Interviews FAQ
- Which one is cheaper?
- User Interviews is the cheaper option, starting at $36/mo vs $129/mo for Great Question.
- Can I use either one for free?
- Neither has a free plan. But Great Question offers a free trial.
- How do they charge?
- Different approach here. Great Question uses per-seat pricing, while User Interviews goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Great Question: Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship. User Interviews: They're mid-market on entry price but the per-session model means costs compound fast at scale — not the cheapest option once you factor in incentives plus the 3% processing fee on top. They're going after product and UX teams who want a managed recruit panel without building their own, competing with Respondent and Ethnio on quality and speed rather than price.
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