Hevo vs Hightouch Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hevo pricing | Hightouch pricing | |
|---|---|---|
| Starts at | $299/mo | Custom |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 1-hour scheduling
- Up to 5 users
Starter
- Up to 10 users
- 150+ connectors
- dbt integration
- SSH/SSL
- 24*7 email & live chat support
Professional
Popular- Unlimited users
- Hevo APIs for Pipeline automation
- Reverse SSH
- Add-ons available!
Business Critical
- Streaming Pipelines
- Role Based Access Control
- Single sign-on
- Multiple Workspaces
- VPC Peering
- Advanced security certificates
Agentic Marketing Platform
- Ad Studio
- Lifecycle Studio
- AI Decisioning
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
- Reverse ETL Platform
- Hightouch Events
- Customer Studio
- Real-time Personalization
- Identity Resolution
- Match Booster
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents
Basic Reverse ETL
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
Hevo vs Hightouch FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Hevo uses hybrid pricing, while Hightouch goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hevo: Hevo sits mid-market — pricier than bare-bones ETL tools or open-source options, but cheaper than enterprise players like Fivetran at similar volume tiers. They're going after teams that want managed ELK without enterprise sticker shock, betting on the $299-849 range as the sweet spot for growing data teams. Hightouch: Free Reverse ETL undercuts anyone charging for basic sync, which pulls in price-sensitive teams and warehouse-native shops early. But once you're quoting custom pricing for the CDP and agentic tiers, they're clearly playing in premium territory against Segment and traditional CDPs, betting that AI-driven marketing execution justifies a sales-led, opaque price tag.
Still deciding? See the best Hevo alternatives or the best Hightouch alternatives, ranked with verified pricing.
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