HeyGen vs Kapwing Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| HeyGen pricing | Kapwing pricing | |
|---|---|---|
| Starts at | $29/mo | $24/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 3 videos per month
- Videos up to 1 min
- Access to Avatar IV
- Standard video processing
- 500+ Stock Video Avatars
- 1 Custom Video Avatar
- 30+ languages
Creator
Popular- Videos up to 30 mins
- 1080p video export
- Extended Avatar IV video generation
- Fast video processing
- Unlimited Photo Avatars
- Watermark removal
- Voice Cloning
- 175+ languages and dialects
- Credit rollovers
Pro
- Videos up to 30 mins
- 4K video export
- Extended Avatar IV video generation
- Faster video processing
- Unlimited Photo Avatars
- Watermark removal
- Customizable monthly usage
- Edit & proofread translation script
- Access to all Advanced AI models
Business
- Videos up to 60 mins
- 4k video export
- Faster video processing
- 2x more concurrency than Pro
- 5 Custom Video Avatars
- Scale your brand and centralize assets
- SAML/ SSO
- Centralized billing
- Flexible top-up or auto-reload credits
- Add team members for $20/seat/month
- Workspace collaboration
- Video draft commenting & editing
- Invites & team management
- Interactive Video (Quizzes, Links, more)
- SCORM Export
- LMS Integrations
- Integrations with n8n, Make, Hubspot & Zapier
Enterprise
- Flexible video generation
- No video duration max
- 4k video export
- Fastest video processing
- Highest concurrency
- Multi-workspace control
- Proofreader seats for video translation
- Centrally manage roles and access
- Enterprise-grade security & privacy
- SCIM User Provisioning
- Team Member MFA
- Commercial terms
- Priority customer support
- Dedicated customer success manager
- Tailored onboarding
- Enterprise Community access
- Invoice billing
Free
- Unlimited exports with a watermark
- Export videos up to 4 minutes long
- 720p video quality
- Auto-subtitling (up to 10 mins)
- Text to speech (up to 1 mins)
Pro
Popular- No Kapwing watermark on your creations
- Upload files up to 6 GB
- Export content in 4K resolution
- Create and edit unlimited projects
- Export projects up to 2 hours long
- Brand Kit and custom fonts
- Collaborative shared workspace
- 100 GB of cloud storage
- Auto-subtitling (up to 1,000 mins / month)
- Dubbing (up to 50 mins / month)
- Even more premium features.
Business
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- 500 GB of cloud storage
- Auto-subtitling (up to 4,000 mins / month)
- Dubbing (up to 200 mins / month)
- Even more premium features.
Enterprise
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding & training
- SAML single sign-on (SSO)
- Custom cloud storage
- Custom amount of auto-subtitling
- Custom amount of dubbing
- Custom usage of generative AI features.
- Even more premium features.
HeyGen vs Kapwing FAQ
- Which one is cheaper?
- Kapwing is the cheaper option, starting at $24/mo vs $29/mo for HeyGen.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. HeyGen: HeyGen sits mid-market — pricier than bare-bones AI avatar tools but cheaper than enterprise video platforms like Synthesia at scale. They're courting prosumers and growing marketing teams who've outgrown free tools but aren't ready for a full enterprise video stack. Kapwing: Kapwing sits mid-market for online video editors — pricier than bare-bones clip tools but cheaper than full-blown professional suites like Adobe Premiere or even Descript's higher tiers. They're going after teams and marketers who want a fast, browser-based editor without paying for features they'll never touch, not agencies needing pro-grade color grading or timeline depth.
Still deciding? See the best HeyGen alternatives or the best Kapwing alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial