HeyGen vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| HeyGen pricing | Pictory pricing | |
|---|---|---|
| Starts at | $29/mo | $29/mo |
| Number of plans | 5 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 3 videos per month
- Videos up to 1 min
- Access to Avatar IV
- Standard video processing
- 500+ Stock Video Avatars
- 1 Custom Video Avatar
- 30+ languages
Creator
Popular- Videos up to 30 mins
- 1080p video export
- Extended Avatar IV video generation
- Fast video processing
- Unlimited Photo Avatars
- Watermark removal
- Voice Cloning
- 175+ languages and dialects
- Credit rollovers
Pro
- Videos up to 30 mins
- 4K video export
- Extended Avatar IV video generation
- Faster video processing
- Unlimited Photo Avatars
- Watermark removal
- Customizable monthly usage
- Edit & proofread translation script
- Access to all Advanced AI models
Business
- Videos up to 60 mins
- 4k video export
- Faster video processing
- 2x more concurrency than Pro
- 5 Custom Video Avatars
- Scale your brand and centralize assets
- SAML/ SSO
- Centralized billing
- Flexible top-up or auto-reload credits
- Add team members for $20/seat/month
- Workspace collaboration
- Video draft commenting & editing
- Invites & team management
- Interactive Video (Quizzes, Links, more)
- SCORM Export
- LMS Integrations
- Integrations with n8n, Make, Hubspot & Zapier
Enterprise
- Flexible video generation
- No video duration max
- 4k video export
- Fastest video processing
- Highest concurrency
- Multi-workspace control
- Proofreader seats for video translation
- Centrally manage roles and access
- Enterprise-grade security & privacy
- SCIM User Provisioning
- Team Member MFA
- Commercial terms
- Priority customer support
- Dedicated customer success manager
- Tailored onboarding
- Enterprise Community access
- Invoice billing
Starter
- 2,400 minutes yr
- 5 GB storage
- 1 Brand Kit
- 720 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
Popular- 7,200 minutes yr
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 1,440 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 21,600 minutes yr
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 2,880 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Unlimited standard voices in 7 languages
- Custom ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- AI-Generated chapters
- Quizzes & knowledge checks
- Clickable CTAs & links
- SCORM export (LMS Ready)
- Single Sign On (SSO) - simplified user management
HeyGen vs Pictory FAQ
- Which one is cheaper?
- They both start at the same price — $29/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- HeyGen has a free plan. Pictory doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. HeyGen uses hybrid pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. HeyGen: HeyGen sits mid-market — pricier than bare-bones AI avatar tools but cheaper than enterprise video platforms like Synthesia at scale. They're courting prosumers and growing marketing teams who've outgrown free tools but aren't ready for a full enterprise video stack. Pictory: At $29-$199/mo, Pictory sits mid-market — pricier than bare-bones text-to-video tools but cheaper than full-blown enterprise video platforms with custom pricing. They're clearly chasing content marketers and small teams who want professional output without hiring a video editor, not enterprises who'd need the custom-quote tier anyway.
Still deciding? See the best HeyGen alternatives or the best Pictory alternatives, ranked with verified pricing.
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