HeyGen vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 3 videos per month
- Videos up to 1 min
- Access to Avatar IV and Video Agent
- Standard video processing
- 500+ Stock Digital Twins
- 1 Custom Digital Twin
- 30+ languages
Creator
- Videos up to 30 mins
- 1080p video export
- Extended Avatar IV video generation
- Fast video processing
- Unlimited Photo Avatars
- Watermark removal
- Voice Cloning
- 175+ languages and dialects
- Credit rollovers
Pro
- Videos up to 30 mins
- 4K video export
- Extended Avatar IV video generation
- Faster video processing
- Unlimited Photo Avatars
- Watermark removal
- Customizable monthly usage
- Edit & proofread translation script
- Access to all Advanced AI models
Business
- Videos up to 60 mins
- 4k video export
- Faster video processing
- 2x more concurrency than Pro
- 5 Custom Digital Twins
- Scale your brand and centralize assets
- SAML/ SSO
- Centralized billing
- Flexible top-up or auto-reload credits
- Add team members for $20/seat/month
- Workspace collaboration
- Video draft commenting & editing
- Invites & team management
- Interactive Video (Quizzes, Links, more)
- SCORM Export
- LMS Integrations
- Integrations with n8n, Make, Hubspot & Zapier
Enterprise
- Flexible video generation
- No video duration max
- 4k video export
- Fastest video processing
- Highest concurrency
- Multi-workspace control
- Proofreader seats for video translation
- Centrally manage roles and access
- Enterprise-grade security & privacy
- SCIM User Provisioning
- Team Member MFA
- Commercial terms
- Priority customer support
- Dedicated customer success manager
- Tailored onboarding
- Enterprise Community access
- Invoice billing
Starter
- 200 video minutes
- 5 GB storage
- 1 Brand Kit
- 60 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- Includes 100 AI credits/mth
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
- 600 video minutes
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 120 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Includes 500 AI credits/mth
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 1800 video minutes
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 240 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Includes 2400 AI credits/mth
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Unlimited standard voices in 7 languages
- Custom ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom AI Credits to Generate Images, Videos, Avatars
- AI-Generated chapters
- Quizzes & knowledge checks
- Clickable CTAs & links
- SCORM export (LMS Ready)
- Single Sign On (SSO) - simplified user management
- Dedicated success manager
- Expert video consulting
- Uploaded asset indexing
- Custom-built templates
- Done-for-you video creation
- Early access to beta features
HeyGen vs Pictory FAQ
- Which one is cheaper?
- They both start at the same price — $29/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- HeyGen has a free plan. Pictory doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. HeyGen uses hybrid pricing, while Pictory goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. HeyGen: HeyGen sits in the mid-market of AI video generation — not the cheapest (plenty of scrappier tools exist) but well below enterprise-first players like Synthesia. They're clearly gunning for the prosumer and SMB segment that wants polished AI avatars without a six-figure contract. Pictory: Pictory sits in the mid-market of AI video tools — not as cheap as entry-level tools like Lumen5, not as expensive as full-suite platforms like Synthesia. The 'Exclusive Pictory 2.0 offer' badge on Professional suggests they're actively trying to push users toward that tier, likely competing hard against tools in the $40–$80/mo range.
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