HeyGen vs Synthesia Pricing (2026)

Which one is cheaper?

Synthesia is the cheaper option, starting at $19/mo vs $29/mo for HeyGen.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. HeyGen: HeyGen sits in the mid-market of AI video generation — not the cheapest (plenty of scrappier tools exist) but well below enterprise-first players like Synthesia. They're clearly gunning for the prosumer and SMB segment that wants polished AI avatars without a six-figure contract. Synthesia: At $19-$89/mo, Synthesia is priced below HeyGen's comparable tiers and positions itself as the accessible enterprise-adjacent option — not the cheapest AI video tool, but cheaper than hiring a video team. They're clearly targeting mid-market teams and L&D departments who want scale without production overhead.

Still deciding? See the best HeyGen alternatives or the best Synthesia alternatives, ranked with verified pricing.