HeyGen vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 3 videos per month
- Videos up to 1 min
- Access to Avatar IV and Video Agent
- Standard video processing
- 500+ Stock Digital Twins
- 1 Custom Digital Twin
- 30+ languages
Creator
- Videos up to 30 mins
- 1080p video export
- Extended Avatar IV video generation
- Fast video processing
- Unlimited Photo Avatars
- Watermark removal
- Voice Cloning
- 175+ languages and dialects
- Credit rollovers
Pro
- Videos up to 30 mins
- 4K video export
- Extended Avatar IV video generation
- Faster video processing
- Unlimited Photo Avatars
- Watermark removal
- Customizable monthly usage
- Edit & proofread translation script
- Access to all Advanced AI models
Business
- Videos up to 60 mins
- 4k video export
- Faster video processing
- 2x more concurrency than Pro
- 5 Custom Digital Twins
- Scale your brand and centralize assets
- SAML/ SSO
- Centralized billing
- Flexible top-up or auto-reload credits
- Add team members for $20/seat/month
- Workspace collaboration
- Video draft commenting & editing
- Invites & team management
- Interactive Video (Quizzes, Links, more)
- SCORM Export
- LMS Integrations
- Integrations with n8n, Make, Hubspot & Zapier
Enterprise
- Flexible video generation
- No video duration max
- 4k video export
- Fastest video processing
- Highest concurrency
- Multi-workspace control
- Proofreader seats for video translation
- Centrally manage roles and access
- Enterprise-grade security & privacy
- SCIM User Provisioning
- Team Member MFA
- Commercial terms
- Priority customer support
- Dedicated customer success manager
- Tailored onboarding
- Enterprise Community access
- Invoice billing
Free
- 25 GB storage
- 1 user only
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- Social media integrations
- Private sharing
- Password protection
- Email support
Business
Popular- 250 GB storage
- 3 users included
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- A/B testing
- Compare media performance
- Export data as CSV
- In-video CTAs
- Lead capture forms
- Social media integrations
- Email integrations
- Google Analytics integration
- Private sharing
- Password protection
- Expiring links
- Team accounts
- Email support
- Live chat
Enterprise
- 1TB storage
- Custom users
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- AI audio descriptions
- Video dubbing and lip syncing
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- A/B testing
- Compare media performance
- Export data as CSV
- In-video CTAs
- Lead capture forms
- Social media integrations
- Email integrations
- Google Analytics integration
- Live webinar hosting
- Simulive and pre-recorded events
- RTMP ingest
- Panelist and backstage mode
- Custom branding and design
- Event registration pages
- Embedded registration and event pages
- Automatic recording
- Live chat, Q&A, and polls
- Simulcast to LinkedIn Live
- Automated follow-up
- Registration and attendance tracking
- Attendee-level analytics
- Heatmaps and engagement graphs
- Source & UTM tracking
- Export registration and engagement data
- Private sharing
- Password protection
- Expiring links
- Single sign-on (SSO)
- Video playback protection
- Team accounts
- Email support
- Live chat
- Customer success manager
HeyGen vs Wistia FAQ
- Which one is cheaper?
- HeyGen starts lower at $29/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. HeyGen uses hybrid pricing, while Wistia goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. HeyGen: HeyGen sits in the mid-market of AI video generation — not the cheapest (plenty of scrappier tools exist) but well below enterprise-first players like Synthesia. They're clearly gunning for the prosumer and SMB segment that wants polished AI avatars without a six-figure contract. Wistia: Wistia sits in the mid-market sweet spot — not as cheap as Vimeo's entry tiers, but not Vidyard enterprise pricing either. They're clearly targeting marketing-focused teams who want video with analytics and lead gen, not just storage.
Still deciding? See the best HeyGen alternatives or the best Wistia alternatives, ranked with verified pricing.
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