HeyGen vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| HeyGen pricing | Wistia pricing | |
|---|---|---|
| Starts at | $29/mo | $79/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 3 videos per month
- Videos up to 1 min
- Access to Avatar IV
- Standard video processing
- 500+ Stock Video Avatars
- 1 Custom Video Avatar
- 30+ languages
Creator
Popular- Videos up to 30 mins
- 1080p video export
- Extended Avatar IV video generation
- Fast video processing
- Unlimited Photo Avatars
- Watermark removal
- Voice Cloning
- 175+ languages and dialects
- Credit rollovers
Pro
- Videos up to 30 mins
- 4K video export
- Extended Avatar IV video generation
- Faster video processing
- Unlimited Photo Avatars
- Watermark removal
- Customizable monthly usage
- Edit & proofread translation script
- Access to all Advanced AI models
Business
- Videos up to 60 mins
- 4k video export
- Faster video processing
- 2x more concurrency than Pro
- 5 Custom Video Avatars
- Scale your brand and centralize assets
- SAML/ SSO
- Centralized billing
- Flexible top-up or auto-reload credits
- Add team members for $20/seat/month
- Workspace collaboration
- Video draft commenting & editing
- Invites & team management
- Interactive Video (Quizzes, Links, more)
- SCORM Export
- LMS Integrations
- Integrations with n8n, Make, Hubspot & Zapier
Enterprise
- Flexible video generation
- No video duration max
- 4k video export
- Fastest video processing
- Highest concurrency
- Multi-workspace control
- Proofreader seats for video translation
- Centrally manage roles and access
- Enterprise-grade security & privacy
- SCIM User Provisioning
- Team Member MFA
- Commercial terms
- Priority customer support
- Dedicated customer success manager
- Tailored onboarding
- Enterprise Community access
- Invoice billing
Free
- 25 GB of storage max
- 1 user only
- Basic video analytics
- Wistia branding included
Business
- 250 GB+ storage
- 3+ users
- Remove Wistia branding
- Collections and playlists
- CTAs and forms
- Advanced video analytics
Business + Signals
Popular- Connect Wistia to your marketing platform
- Capture leads and viewer engagement data
- Activate personalized follow-up and lead scoring
- Measure pipeline and revenue impact
Enterprise
- Signals
- Starting at 1 TB storage
- Custom users
- Team accounts
- SSO
- Video Playback Protection
- Dedicated customer success manager
HeyGen vs Wistia FAQ
- Which one is cheaper?
- HeyGen starts lower at $29/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. HeyGen: HeyGen sits mid-market — pricier than bare-bones AI avatar tools but cheaper than enterprise video platforms like Synthesia at scale. They're courting prosumers and growing marketing teams who've outgrown free tools but aren't ready for a full enterprise video stack. Wistia: Wistia sits mid-to-premium in the video hosting/marketing space — pricier than bare-bones hosting tools like Vimeo's lower tiers, but cheaper than full video marketing platforms once you factor in the annual discount. They're clearly chasing marketing teams who want video tied to revenue attribution, not just embed codes.
Still deciding? See the best HeyGen alternatives or the best Wistia alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial