Hootsuite vs Agorapulse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Agorapulse | |
|---|---|---|
| Starts at | $99/mo | $99/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
Standard
- Schedule and publish unlimited posts
- Manage all messages and organic comments from one inbox
- Access basic reports on your audience and top content, and export branded reports
- Social profiles
- Mobile app for iOS and Android
- Unlimited post scheduling
- Multi-network publishing
- Multi-profile publishing
- Unified content calendar
- Save as draft
- Audience targeting options
- AI Writing Assistant
- AI alt text generator
- Organization Context AI
- Link shortening and tracking
- Automated link tracking
- Content library
- First comment & threads
- Shared calendars
Professional
- Expand your publishing toolbox with link in bio, Instagram product tagging, and calendar notes
- Monitor and reply to ad comments
- Improve teamwork with post and inbox assignments, plus team performance reports
- Social profiles
- Mobile app for iOS and Android
- Unlimited post scheduling
- Multi-network publishing
- Multi-profile publishing
- Unified content calendar
- Save as draft
- Audience targeting options
- AI Writing Assistant
- AI alt text generator
- Organization Context AI
- Link shortening and tracking
- Automated link tracking
- Content library
- First comment & threads
- Calendar notes
- Instagram grid preview
- Video subtitles upload
- Instagram product tagging
- Link in bio tool (PulseLink in bio)
- Internal comments
- Shared calendars
Advanced
Popular- Streamline operations with labels, saved replies, automated moderation rules, and bulk actions
- Align your team with shared content calendars
- Level up your reporting with advanced reports, ads reports, ROI analysis, and competitor benchmarking
- Social profiles
- Mobile app for iOS and Android
- Unlimited post scheduling
- Multi-network publishing
- Multi-profile publishing
- Unified content calendar
- Save as draft
- Audience targeting options
- AI Writing Assistant
- AI alt text generator
- Organization Context AI
- Link shortening and tracking
- Automated link tracking
- Content library
- First comment & threads
- Calendar notes
- Instagram grid preview
- Video subtitles upload
- Instagram product tagging
- Link in bio tool (PulseLink in bio)
- Internal comments
- Simple approval workflows
- Custom fields
- Publishing queues
- Bulk scheduling
- Bulk approve posts
- Recommended publishing times in composer
- Post labels
- Shared calendars
- Boost posts (Facebook)
- Ad calendar sync
Custom
- Scale without limits: manage unlimited social profiles and leverage AI-powered reply suggestions
- Collaborate at an enterprise level with SSO, custom roles, and multi-step approval workflows
- Unlock full reporting capabilities: import historical data, integrate via API, and analyze sentiment
- Get priority support, a dedicated Customer Success Manager, 1:1 training, and quarterly business reviews
- Social profiles
- Mobile app for iOS and Android
- Unlimited post scheduling
- Multi-network publishing
- Multi-profile publishing
- Unified content calendar
- Save as draft
- Audience targeting options
- AI Writing Assistant
- AI alt text generator
- Organization Context AI
- Link shortening and tracking
- Automated link tracking
- Content library
- First comment & threads
- Calendar notes
- Instagram grid preview
- Video subtitles upload
- Instagram product tagging
- Link in bio tool (PulseLink in bio)
- Internal comments
- Simple approval workflows
- Custom fields
- Publishing queues
- Bulk scheduling
- Bulk approve posts
- Recommended publishing times in composer
- Post labels
- Shared calendars
- Boost posts (Facebook)
- Ad calendar sync
- Multi-step approval workflows
Hootsuite vs Agorapulse FAQ
- Which one is cheaper?
- They both start at the same price — $99/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Agorapulse offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hootsuite: At $99 to start, Hootsuite lands solidly mid-to-premium compared to scrappier tools like Buffer or Later, and it's clearly not chasing solopreneurs or small businesses on a shoestring. This is a play for mid-market and larger marketing teams who'll tolerate a higher price tag for a mature platform and broader integration ecosystem. Agorapulse: Agorapulse sits mid-market — pricier than bare-bones tools like Buffer but cheaper than enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly courting agencies and growing marketing teams who want Sprout-level features without Sprout-level invoices.
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