Hootsuite vs Iconosquare Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Iconosquare | |
|---|---|---|
| Starts at | $99/mo | $39/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Track your performance with standard analytics and reports backed by 1 year of data retention.
- Publish at the perfect moment with best time to post suggestions.
- Create faster with AI-powered caption writing and content ideation tools.
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Chat & Email support
- Measure campaign performance and discover what drives results, backed by 2 years of data retention.
- Maximize ROI with clear insights on promoted post performance.
- Listen to what matters with competitors, hashtag, and mentions tracking.
- Collaborate seamlessly with custom content approval workflows.
- Manage all your social interactions, including DMs, in one inbox.
Excel
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Deliver professional insights with customized and white-label reporting.
- Benchmark against unlimited competitors.
- Access unlimited data retention.
- Integrate seamlessly with your existing tools through API access.
Build your plan with us
- 20 to ∞ social profiles
- 1 to ∞ users
- Unlimited posts
- Unlimited groups
- Tailored to your specific needs
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Flexible options to manage as many social profiles as you need.
- Effortless scalability with a custom plan that grows with you.
- Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.
Free
- 2 social profiles
- 1 user only
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile App
Hootsuite vs Iconosquare FAQ
- Which one is cheaper?
- Iconosquare is the cheaper option, starting at $39/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Iconosquare has a free plan. Hootsuite doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Iconosquare goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: At $99-$399/mo Hootsuite sits mid-to-premium in the social management space — pricier than scrappy tools like Buffer but cheaper than enterprise suites like Sprinklr. They're chasing established marketing teams who want a trusted name over startups hunting for the cheapest scheduler. Iconosquare: This sits mid-market — not a budget tool like Buffer's cheapest plans, but well below premium enterprise suites like Sprout Social or Khoros. They're clearly courting growing agencies and mid-size brands who've outgrown free tools but don't need enterprise-grade complexity or price tags.
Still deciding? See the best Hootsuite alternatives or the best Iconosquare alternatives, ranked with verified pricing.
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