Hootsuite vs Iconosquare Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite pricing | Iconosquare pricing | |
|---|---|---|
| Starts at | $99/mo | $10/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Purchase as many user seats as you need
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
Free
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Schedule and publish content
- Measure performance with standard analytics
- Retain 1 month of analytics history
Starter
- 3 social profiles
- 1 user
- 30 posts per month
- Uma AI Analyst
- AI tools to create content faster
- Custom analytics dashboards
- 1 year of analytics history
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Uma AI Analyst
- Automated reports to showcase results
- Manage comments, DMs & mentions in one inbox
- Publish and analyze X (Twitter)
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Uma AI Analyst
- Collaborate with post approval workflows
- Track campaigns and paid performance
- Monitor competitors, hashtags & industry trends
- 2 years of analytics history
Custom
- 5 to unlimited social profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Uma AI Analyst
- Personalized onboarding and ongoing support
- Customizable white-label reporting
- API access
Hootsuite vs Iconosquare FAQ
- Which one is cheaper?
- Iconosquare is the cheaper option, starting at $10/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Iconosquare has a free plan. Hootsuite doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Iconosquare goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits firmly at the premium end of social media management, well above Buffer and Later, and closer to Sprout Social in price range. It's chasing teams that want an all-in-one platform with a long feature list, not scrappy creators comparing cost per profile. Iconosquare: At $10-79/mo for the core tiers, Iconosquare sits in the affordable-to-mid range of the social analytics category — cheaper than enterprise suites like Sprout Social or Khoros, but priced above bare-bones scheduling tools. They're clearly chasing SMBs and boutique agencies who want real analytics without paying enterprise rates.
Still deciding? See the best Hootsuite alternatives or the best Iconosquare alternatives, ranked with verified pricing.
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