Hootsuite vs Later Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
Starter
- 1 social set (8 profiles total)
- 1 user
- Instagram Reels Audio (New)
- Instagram, Facebook, & TikTok Best Time to Post (New)
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
- Link in Bio
- Basic customer support
Growth
Popular- 2 social sets (16 profiles total)
- 2 users
- Multi-profile Best Times to Post (New)
- Smart Scheduling with Future Trends
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile
- AI content tools (50 AI credits /month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
- 6 social sets (48 profiles total)
- 4 users
- Meta Ads Analytics (New)
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health
- Brand Mentions
- Unlimited posts
- AI content tools (100 AI credits /month)
- Platform analytics (up to 2 years)
- Priority support
Hootsuite vs Later FAQ
- Which one is cheaper?
- Later is the cheaper option, starting at $18/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Later offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Later goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits in the premium-to-mid range of social media management tools — pricier than scrappy challengers like Buffer or Later, but positioned as the enterprise-grade veteran with deeper analytics and integrations. They're chasing mid-market and enterprise teams willing to pay for reliability and breadth, not price-sensitive solo creators. Later: Later sits in the low-to-mid range of the social media management category — cheaper than heavyweights like Sprout Social or Hootsuite's higher tiers, but not dirt cheap given the add-on costs stack up fast. They're clearly courting small businesses and solo marketers who want an affordable entry point but will pay more as they scale accounts and team members.
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