Hootsuite vs Later Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite pricing | Later pricing | |
|---|---|---|
| Starts at | $99/mo | $18/mo |
| Number of plans | 4 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Purchase as many user seats as you need
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
Starter
- 1 social set (8 profiles total)
- 1 user
- Instagram Reels Audio (New)
- Instagram, Facebook, & TikTok Best Time to Post (New)
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
- Link in Bio
- Basic customer support
Growth
Popular- 2 social sets (16 profiles total)
- 2 users
- Multi-profile Best Times to Post (New)
- Smart Scheduling with Future Trends
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile
- AI content tools (50 AI credits /month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
- 6 social sets (48 profiles total)
- 4 users
- Meta Ads Analytics (New)
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health
- Brand Mentions
- Unlimited posts
- AI content tools (100 AI credits /month)
- Platform analytics (up to 2 years)
- Priority support
Hootsuite vs Later FAQ
- Which one is cheaper?
- Later is the cheaper option, starting at $18/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Later offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Later goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits firmly at the premium end of social media management, well above Buffer and Later, and closer to Sprout Social in price range. It's chasing teams that want an all-in-one platform with a long feature list, not scrappy creators comparing cost per profile. Later: Later sits in the low-to-mid range of the social media management category — cheaper than heavyweights like Sprout Social or Hootsuite's higher tiers, but not dirt cheap given the add-on costs stack up fast. They're clearly courting small businesses and solo marketers who want an affordable entry point but will pay more as they scale accounts and team members.
Still deciding? See the best Hootsuite alternatives or the best Later alternatives, ranked with verified pricing.
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