Hootsuite vs Zoho Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Zoho Social | |
|---|---|---|
| Starts at | $99/mo | $10/mo |
| Number of plans | 4 | 6 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | flat-rate |
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
FREE
- 1 Brand (6 Channels)
- 1 Team Member
- Channels
- 24/5 email support
- 5 AI credits
- zShare Browser Extension
STANDARD
- 1 Brand (11 Channels)
- 1 Team Member
- Channels
- 24/5 email support
- 40 AI credits
- Centralized dashboard
- Recent posts
- Multi-channel publishing
- Content scheduling
- Publishing calendar
- Published/Scheduled posts
- zurl link shortner
- Activity log
- User tagging
- Summary Reports
- Drafts
- Image Editor
- Add audio
- Media Optimization
PROFESSIONAL
- 1 Brand (11 Channels)
- 1 Team Member
- Channels
- 24/5 email support
- 40 AI credits
- Livestream
- Notifications
- CustomQ
- Repeat posting
- Bulk scheduling
- Popular posts
- Post insights
- Bit.ly link shortner
- Media library
- Scheduling reposts
- RSS feeds
- Cloudpicker
- Messages
- Pause/Resume content
- Mute & Block accounts
- Connections
- Monitoring dashboard
- Custom video thumbnail
- Instagram first comment
PREMIUM
Popular- 1 Brand (13 Channels)
- 3 Team Members
- Channels
- 24/5 email support
- 80 AI credits
- SmartQ
- Inbox
- Content approvals & workflow
- Exporting posts
- Discussing posts
- Collaborate
- Team Member audio/video & chat
- Reports dashboard
- Custom reports
- Share reports
- Manage custom roles
- Content targeting
- UTM parameters
- Zoho CRM integration
- Zoho Desk integration
- CRM leads & contacts
- Lead generation
Agency
- 10 Brands (130 Channels)
- 5 Team Members
- 24/5 email support
- 80 AI credits
- Client invite
- Portal customization
- Scheduling/emailing reports
- Agency-branded reports
- Custom view for clients
- Free login for clients
Agency Plus
- 20 Brands (260 Channels)
- 5 Team Members
- 24/5 email support
- 80 AI credits
- +10 more Brands (130 social channels)
Hootsuite vs Zoho Social FAQ
- Which one is cheaper?
- Zoho Social is the cheaper option, starting at $10/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Zoho Social has a free plan. Hootsuite doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Zoho Social goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: At $99-$399/mo Hootsuite sits mid-to-premium in the social management space — pricier than scrappy tools like Buffer but cheaper than enterprise suites like Sprinklr. They're chasing established marketing teams who want a trusted name over startups hunting for the cheapest scheduler. Zoho Social: At $10–$40/mo for SMB tiers, Zoho Social is firmly in the budget-to-mid-market lane, undercutting tools like Sprout Social and Hootsuite significantly. They're going after cost-conscious teams and agencies who want capable tooling without enterprise pricing — classic Zoho playbook.
Still deciding? See the best Hootsuite alternatives or the best Zoho Social alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Hootsuite and Zoho Social and let you know when something moves.