Hootsuite vs Zoho Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Zoho Social | |
|---|---|---|
| Starts at | $99/mo | $10/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
FREE
- 1 Brand (6 Channels)
- 1 Team Member
- 24/5 email support
- 5 AI credits
- zShare Browser Extension
STANDARD
- 1 Brand (12 Channels)
- 1 Team Member
- 24/5 email support
- 40 AI credits
- Centralized dashboard
- Recent posts
- Multi-channel publishing
- Content scheduling
- Publishing calendar
- Published/Scheduled posts
- zurl link shortner
- Activity log
- User tagging
- Summary Reports
- Drafts
- Image Editor
- Add audio
- Media Optimization
PROFESSIONAL
- 1 Brand (12 Channels)
- 1 Team Member
- 24/5 email support
- 40 AI credits
- Livestream
- Notifications
- CustomQ
- Repeat posting
- Bulk scheduling
- Popular posts
- Post insights
- Bit.ly link shortner
- Media library
- Scheduling reposts
- RSS feeds
- Cloudpicker
- Messages
- Pause/Resume content
- Mute & Block accounts
- Connections
- Monitoring dashboard
- Custom video thumbnail
- Instagram first comment
PREMIUM
Popular- 1 Brand (14 Channels)
- 3 Team Members
- 24/5 email support
- 80 AI credits
- SmartQ
- Inbox (New)
- Content approvals & workflow
- Exporting posts
- Discussing posts
- Collaborate
- Team Member audio/video & chat
- Reports dashboard
- Custom reports
- Share reports
- Manage custom roles
- Content targeting
- UTM parameters
- Zoho CRM integration
- Zoho Desk integration
- CRM leads & contacts
- Lead generation
Hootsuite vs Zoho Social FAQ
- Which one is cheaper?
- Zoho Social is the cheaper option, starting at $10/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Zoho Social has a free plan. Hootsuite doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits in the premium-to-mid range of social media management tools — pricier than scrappy challengers like Buffer or Later, but positioned as the enterprise-grade veteran with deeper analytics and integrations. They're chasing mid-market and enterprise teams willing to pay for reliability and breadth, not price-sensitive solo creators. Zoho Social: Zoho Social sits firmly in budget territory compared to Sprout Social or Hootsuite, which often start north of $99/mo for comparable team tiers. They're clearly going after price-sensitive SMBs and agencies who want Buffer-level affordability but with more Zoho-ecosystem depth.
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