Hotjar vs Plausible Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Spot friction on high-impact pages and act fast
- See how users interact, or drop off and ask them why
- Get clear guidance on what to fix next
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Popular- Identify and prioritize high impact issues
- Get automated insights to optimize key journeys faster
- Improve conversion and AB test win rates
- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (beta)
Pro
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Drive strategic, revenue focused decisions
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
Enterprise
- Connect behavioral data to your company systems
- Prevent issues with real-time monitoring and alerts
- Scale unlimited projects and align teams organization-wide
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
Starter
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments
- Annotations
Growth
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments
- Shared Annotations
Business
- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Data Studio Connector
- Ecommerce revenue attribution
- Funnels and user journeys
- Consolidated View
Enterprise
Popular- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- Scheduled raw event data exports
- 5+ years of data retention
- Priority support
Hotjar vs Plausible FAQ
- Which one is cheaper?
- Plausible is the cheaper option, starting at $9/mo vs $49/mo for Hotjar.
- Can I use either one for free?
- Hotjar has a free plan. Plausible doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Hotjar uses hybrid pricing, while Plausible goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hotjar: At $49/mo entry (post-free), Hotjar sits mid-market — pricier than bare-bones heatmap tools but cheaper than full-suite CX platforms like FullStory or Contentsquare. They're clearly hunting product-led growth teams and SMBs who want a taste of behavioral analytics without an enterprise sales cycle, while still funneling bigger fish into custom Pro/Enterprise deals. Plausible: Plausible sits mid-to-premium versus other privacy-first analytics tools, but it's dirt cheap compared to enterprise stacks like Google Analytics 360 or Adobe Analytics — it's chasing indie devs, small SaaS teams, and privacy-conscious companies who want GA off their site without dealing with a bloated BI tool. The pitch is simplicity and compliance, not a race to the bottom on price.
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