Hotjar vs Plausible Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Popular- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense, Contentsquare's AI
Pro
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
Enterprise
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
Starter
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments
- Annotations
Growth
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments
- Shared Annotations
Business
Popular- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Looker Studio Connector
- Ecommerce revenue attribution
- Funnels and user journeys
- Consolidated View
Enterprise
- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- Scheduled raw event data exports
- 5+ years of data retention
- Priority support
Hotjar vs Plausible FAQ
- Which one is cheaper?
- Plausible is the cheaper option, starting at $9/mo vs $49/mo for Hotjar.
- Can I use either one for free?
- Hotjar has a free plan. Plausible doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hotjar: Sitting in the mid-market sweet spot — cheaper than FullStory or the full Contentsquare platform, but the modular add-on structure means total cost climbs fast if you want heatmaps *and* surveys *and* product analytics. They're going after product and UX teams at growth-stage companies who've outgrown free tools like Microsoft Clarity. Plausible: Plausible is positioning as the privacy-first, lightweight alternative to Google Analytics — not competing on price with enterprise tools but undercutting the complexity tax of GA4. At $9/mo entry they're accessible to indie devs and small teams who want clean data without GDPR headaches.
Keep tabs on both.
We'll monitor pricing changes for Hotjar and Plausible and let you know when something moves.