Hunter vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 50 credits per month
- Basic Discover B2B database filters
- AI Assistant in Discover
- Connect 1 email account
- 500 recipients per sequence
- Unlimited team members
- Regular support
Starter
- 2,000 credits per month
- 24,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 3 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Growth
Popular- 10,000 credits per month
- 120,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 10 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Scale
- 25,000 credits per month
- 300,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 20 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Enterprise
- Custom number of credits
- Auto-verification
- Lead enrichment
- AI Assistant in Discover
- Custom number of connected email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support + Account manager
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Hunter vs Apollo.io FAQ
- Which one is cheaper?
- They both start at the same price — $49/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Hunter uses usage-based pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hunter: Hunter sits in the affordable-to-mid range for email finding tools — cheaper than Apollo or ZoomInfo's full suites, but competing directly with tools like Snov.io and Findymail. They're clearly going after SMBs and individual sales reps who want a focused, no-frills prospecting tool without paying for a bloated data platform. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow.
Keep tabs on both.
We'll monitor pricing changes for Hunter and Apollo.io and let you know when something moves.