Iconosquare vs Later Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare | Later | |
|---|---|---|
| Starts at | $39/mo | $18/mo |
| Number of plans | 5 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Track your performance with standard analytics and reports backed by 1 year of data retention.
- Publish at the perfect moment with best time to post suggestions.
- Create faster with AI-powered caption writing and content ideation tools.
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Chat & Email support
- Measure campaign performance and discover what drives results, backed by 2 years of data retention.
- Maximize ROI with clear insights on promoted post performance.
- Listen to what matters with competitors, hashtag, and mentions tracking.
- Collaborate seamlessly with custom content approval workflows.
- Manage all your social interactions, including DMs, in one inbox.
Excel
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Deliver professional insights with customized and white-label reporting.
- Benchmark against unlimited competitors.
- Access unlimited data retention.
- Integrate seamlessly with your existing tools through API access.
Build your plan with us
- 20 to ∞ social profiles
- 1 to ∞ users
- Unlimited posts
- Unlimited groups
- Tailored to your specific needs
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Flexible options to manage as many social profiles as you need.
- Effortless scalability with a custom plan that grows with you.
- Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.
Free
- 2 social profiles
- 1 user only
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile App
Starter
- 1 social set (8 profiles total)
- 1 user
- Instagram, Facebook, & TikTok Best Time to Post (New)
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
- Link in Bio
- Basic customer support
Growth
Popular- 2 social sets (16 profiles total)
- 2 users
- Multi-profile Best Times to Post (New)
- Smart Scheduling with Future Trends (New)
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile
- AI content tools (50 AI credits /month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
- 6 social sets (48 profiles total)
- 4 users
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health (New)
- Brand Mentions (New)
- Unlimited posts
- AI content tools (100 AI credits /month)
- Platform analytics (up to 2 years)
- Priority support
Iconosquare vs Later FAQ
- Which one is cheaper?
- Later is the cheaper option, starting at $18/mo vs $39/mo for Iconosquare.
- Can I use either one for free?
- Iconosquare has a free plan. Later doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Iconosquare: This sits mid-market — not a budget tool like Buffer's cheapest plans, but well below premium enterprise suites like Sprout Social or Khoros. They're clearly courting growing agencies and mid-size brands who've outgrown free tools but don't need enterprise-grade complexity or price tags. Later: Sitting well under $100/mo even at the top tier, Later reads as the budget-to-mid option in the social media management space, especially next to tools like Sprout Social or Hootsuite's enterprise tiers. They're clearly courting freelancers, small agencies, and creators who want scheduling muscle without paying for a bloated platform.
Still deciding? See the best Iconosquare alternatives or the best Later alternatives, ranked with verified pricing.
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