Iconosquare vs Metricool Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare pricing | Metricool pricing | |
|---|---|---|
| Starts at | $10/mo | $25/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Schedule and publish content
- Measure performance with standard analytics
- Retain 1 month of analytics history
Starter
- 3 social profiles
- 1 user
- 30 posts per month
- Uma AI Analyst
- AI tools to create content faster
- Custom analytics dashboards
- 1 year of analytics history
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Uma AI Analyst
- Automated reports to showcase results
- Manage comments, DMs & mentions in one inbox
- Publish and analyze X (Twitter)
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Uma AI Analyst
- Collaborate with post approval workflows
- Track campaigns and paid performance
- Monitor competitors, hashtags & industry trends
- 2 years of analytics history
Custom
- 5 to unlimited social profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Uma AI Analyst
- Personalized onboarding and ongoing support
- Customizable white-label reporting
- API access
Free
- Manage 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Data Studio connector
- Metricool API (Zapier, Make)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Iconosquare vs Metricool FAQ
- Which one is cheaper?
- Iconosquare starts lower at $10/mo, compared to $25/mo for Metricool.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Iconosquare: At $10-79/mo for the core tiers, Iconosquare sits in the affordable-to-mid range of the social analytics category — cheaper than enterprise suites like Sprout Social or Khoros, but priced above bare-bones scheduling tools. They're clearly chasing SMBs and boutique agencies who want real analytics without paying enterprise rates. Metricool: Metricool plays the value card, with a usable free plan and agency-friendly per-brand math that undercuts Hootsuite and Sprout Social by a wide margin. They're clearly going after freelancers and small agencies who got priced out of the enterprise suites but still want analytics and scheduling in one place.
Still deciding? See the best Iconosquare alternatives or the best Metricool alternatives, ranked with verified pricing.
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