Iconosquare vs Metricool Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare | Metricool | |
|---|---|---|
| Starts at | $39/mo | $25/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Track your performance with standard analytics and reports backed by 1 year of data retention.
- Publish at the perfect moment with best time to post suggestions.
- Create faster with AI-powered caption writing and content ideation tools.
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Chat & Email support
- Measure campaign performance and discover what drives results, backed by 2 years of data retention.
- Maximize ROI with clear insights on promoted post performance.
- Listen to what matters with competitors, hashtag, and mentions tracking.
- Collaborate seamlessly with custom content approval workflows.
- Manage all your social interactions, including DMs, in one inbox.
Excel
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Deliver professional insights with customized and white-label reporting.
- Benchmark against unlimited competitors.
- Access unlimited data retention.
- Integrate seamlessly with your existing tools through API access.
Build your plan with us
- 20 to ∞ social profiles
- 1 to ∞ users
- Unlimited posts
- Unlimited groups
- Tailored to your specific needs
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Flexible options to manage as many social profiles as you need.
- Effortless scalability with a custom plan that grows with you.
- Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.
Free
- 2 social profiles
- 1 user only
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile App
Free
- Manage 1 brand
- Manage all your brands' social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Iconosquare vs Metricool FAQ
- Which one is cheaper?
- Metricool is the cheaper option, starting at $25/mo vs $39/mo for Iconosquare.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Iconosquare: Iconosquare sits mid-market — not a budget tool like Buffer's cheapest plans, but well under the enterprise sprawl of Sprout Social or Hootsuite's top tiers. They're courting agencies and mid-size brands who want Sprout-level analytics without the enterprise sales cycle or price tag. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor.
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