IFTTT vs Zapier Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| IFTTT pricing | Zapier pricing | |
|---|---|---|
| Starts at | $2/mo | $19/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
- Unlimited Applet runs
- Free mobile app access
- Simple no-code integrations
- 30-day onboarding support
Pro
Popular- 20 Applets
- Fastest Applet speeds
- Multi-action Applets
- Webhooks
- Twitter Applets
- Increased rate limits
- Exclusive triggers and actions
- Customer support
Pro+
- Unlimited Applets
- AI services
- Connect multiple accounts
- Use queries and filter code
- Prioritized customer support
Free
- Zapier automation platform
- Unlimited Zaps, Tables, and Forms
- Two-step Zaps
- Zapier Copilot*
Professional
- Multi-step Zaps
- Unlimited Premium apps
- Webhooks
- Email and live chat** support
- AI fields
- Conditional form logic
Team
- 25 users
- Shared Zaps and folders
- Shared app connections
- SAML SSO
- Priority support
Enterprise
- Unlimited users
- Advanced admin permissions and app controls
- Advanced deployment options
- Annual task limits
- Observability
- Technical Account Manager***
- Priority support with screen sharing
IFTTT vs Zapier FAQ
- Which one is cheaper?
- IFTTT starts lower at $2/mo, compared to $19/mo for Zapier.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. IFTTT uses flat-rate pricing, while Zapier goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. IFTTT: At under $3-9/month, IFTTT is priced like a hobbyist tool, not a business platform — cheap enough to be an impulse buy, which makes sense since it's competing for consumer mindshare against Zapier's business-first pricing. They're not trying to win enterprise workflows; they're trying to keep DIY automation fans from churning to a free alternative. Zapier: Zapier's the premium incumbent in the automation space — Make and n8n undercut it hard on price for similar or greater flexibility. They're not competing on cost; they're selling the deepest app ecosystem and the least technical learning curve to teams who'll pay for convenience over savings.
Still deciding? See the best IFTTT alternatives or the best Zapier alternatives, ranked with verified pricing.
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