Insightly vs Attio Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Insightly Attio
Starts at $29/mo $44/mo
Number of plans 3 4
Free plan
Free trial
Pricing model per-seat per-seat

Plus

$29/mo
  • Lead and contact management
  • Project management
  • Advanced reports
  • Pre-built business dashboards

Professional

Popular
$49/mo
  • Lead assignment and routing
  • Workflow automation
  • AI Copilot

Enterprise

$99/mo
  • Sandboxes
  • Products, pricebooks, and quotes
  • Comprehensive audit logging

Free

$0/mo
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats

Plus

$44/mo
  • Private lists
  • Enhanced email sending
  • Up to 10 seats

Pro

Popular
$99/mo
  • Call Intelligence & sequences
  • Permission controls
  • Advanced reporting

Enterprise

Custom
  • Unlimited objects
  • Unlimited teams
  • Security and admin controls

Insightly vs Attio FAQ

Which one is cheaper?
Insightly starts lower at $29/mo, compared to $44/mo for Attio.
Can I use either one for free?
Attio has a free plan. Insightly doesn't — though they do offer a free trial.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Insightly: Insightly sits mid-pack against HubSpot and Zoho — cheaper than Salesforce at every tier but pricier than Zoho CRM's entry plan, positioning itself as the 'grown-up CRM without enterprise bloat' option for SMBs and mid-market teams that outgrew spreadsheets or a free-tier tool. Attio: Attio sits mid-to-premium in the CRM space — pricier than legacy budget options but positioned as the modern, data-driven alternative for startups and scaling teams who've outgrown spreadsheets or basic tools. They're clearly chasing teams that want a Notion-like flexible CRM rather than competing on being the cheapest seat in the market.

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