Kapwing vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Unlimited exports with a watermark
- Export videos up to 4 minutes long
- 720p video quality
- Auto-subtitling (up to 10 mins)
- Text to speech (up to 2 mins)
Pro
Popular- No Kapwing watermark on your creations
- Upload files up to 6 GB
- Export content in 4K resolution
- Create and edit unlimited projects
- Export projects up to 2 hours long
- Brand Kit and custom fonts
- Collaborative shared workspace
- 100 GB of cloud storage
- Auto-subtitling (up to 1000 mins / month)
- Dubbing (up to 50 mins / month)
- Even more premium features.
Business
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- 500 GB of cloud storage
- Auto-subtitling (up to 4,000 mins / month)
- Dubbing (up to 200 mins / month)
- Even more premium features.
Enterprise
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding & training
- SAML single sign-on (SSO)
- Custom cloud storage
- Custom amount of auto-subtitling
- Custom amount of dubbing
- Custom usage of generative AI features.
- Even more premium features.
Starter
- 2,400 minutes yr
- 5 GB storage
- 1 Brand Kit
- 720 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
Popular- 7,200 minutes yr
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 1,440 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 21,600 minutes yr
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 2,880 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
Kapwing vs Pictory FAQ
- Which one is cheaper?
- Kapwing starts lower at $24/mo, compared to $29/mo for Pictory.
- Can I use either one for free?
- Kapwing has a free plan. Pictory doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Kapwing uses hybrid pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kapwing: At $24-64/mo, Kapwing sits mid-market — pricier than bare-bones clip tools like CapCut but cheaper than full NLE-in-the-cloud platforms like Descript's higher tiers. They're clearly chasing social-first teams and marketers who want speed over Adobe-grade depth. Pictory: Pictory sits mid-market — not a $10-15/mo bargain-bin tool, but nowhere near premium enterprise video platforms charging four figures. They're clearly targeting solo creators and small teams who want 'good enough AI video' without needing an in-house production budget.
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