Kapwing vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Unlimited exports with a watermark
- Export videos up to 1 minute long
- 720p video quality
- Auto-subtitling (up to 10 mins)
- Text to speech (up to 2 mins)
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Pro
Popular- No Kapwing watermark on your creations
- Upload files up to 6 GB
- Export content in 4K resolution
- Create and edit unlimited projects
- Export projects up to 2 hours long
- Brand Kit and custom fonts
- Collaborative shared workspace
- 100 GB of cloud storage
- Auto-subtitling (up to 1000 mins / month)
- Dubbing (up to 50 mins / month)
- Even more premium features.
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Kapwing watermark free exports
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Lip Sync
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Cloud storage
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Business
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- 500 GB of cloud storage
- Auto-subtitling (up to 4,000 mins / month)
- Dubbing (up to 200 mins / month)
- Even more premium features.
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Kapwing watermark free exports
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Lip Sync
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Cloud storage
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Enterprise
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding & training
- SAML single sign-on (SSO)
- Custom cloud storage
- Custom amount of auto-subtitling
- Custom amount of dubbing
- Custom usage of generative AI features.
- Even more premium features.
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Kapwing watermark free exports
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Lip Sync
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Cloud storage
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Starter
- 200 video minutes
- 5 GB storage
- 1 Brand Kit
- 60 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- Includes 100 AI credits/mth
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
- 600 video minutes
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 120 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Includes 500 AI credits/mth
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 1800 video minutes
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 240 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Includes 2400 AI credits/mth
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Unlimited standard voices in 7 languages
- Custom ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom AI Credits to Generate Images, Videos, Avatars
- AI-Generated chapters
- Quizzes & knowledge checks
- Clickable CTAs & links
- SCORM export (LMS Ready)
- Single Sign On (SSO) - simplified user management
- Dedicated success manager
- Expert video consulting
- Uploaded asset indexing
- Custom-built templates
- Done-for-you video creation
- Early access to beta features
Kapwing vs Pictory FAQ
- Which one is cheaper?
- Kapwing starts lower at $24/mo, compared to $29/mo for Pictory.
- Can I use either one for free?
- Kapwing has a free plan. Pictory doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Kapwing uses per-seat pricing, while Pictory goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kapwing: Kapwing sits in the affordable-to-mid range for browser-based video editors — cheaper than Adobe Premiere on a per-seat basis, competing more directly with tools like Descript or Canva Video. They're clearly going after content creators and lean marketing teams who want something faster than pro tools without the enterprise price tag. Pictory: Pictory sits in the mid-market of AI video tools — not as cheap as entry-level tools like Lumen5, not as expensive as full-suite platforms like Synthesia. The 'Exclusive Pictory 2.0 offer' badge on Professional suggests they're actively trying to push users toward that tier, likely competing hard against tools in the $40–$80/mo range.
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