Kapwing vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Kapwing pricing | Pictory pricing | |
|---|---|---|
| Starts at | $24/mo | $29/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Unlimited exports with a watermark
- Export videos up to 4 minutes long
- 720p video quality
- Auto-subtitling (up to 10 mins)
- Text to speech (up to 1 mins)
Pro
Popular- No Kapwing watermark on your creations
- Upload files up to 6 GB
- Export content in 4K resolution
- Create and edit unlimited projects
- Export projects up to 2 hours long
- Brand Kit and custom fonts
- Collaborative shared workspace
- 100 GB of cloud storage
- Auto-subtitling (up to 1,000 mins / month)
- Dubbing (up to 50 mins / month)
- Even more premium features.
Business
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- 500 GB of cloud storage
- Auto-subtitling (up to 4,000 mins / month)
- Dubbing (up to 200 mins / month)
- Even more premium features.
Enterprise
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding & training
- SAML single sign-on (SSO)
- Custom cloud storage
- Custom amount of auto-subtitling
- Custom amount of dubbing
- Custom usage of generative AI features.
- Even more premium features.
Starter
- 2,400 minutes yr
- 5 GB storage
- 1 Brand Kit
- 720 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
Popular- 7,200 minutes yr
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 1,440 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 21,600 minutes yr
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 2,880 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Unlimited standard voices in 7 languages
- Custom ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- AI-Generated chapters
- Quizzes & knowledge checks
- Clickable CTAs & links
- SCORM export (LMS Ready)
- Single Sign On (SSO) - simplified user management
Kapwing vs Pictory FAQ
- Which one is cheaper?
- Kapwing starts lower at $24/mo, compared to $29/mo for Pictory.
- Can I use either one for free?
- Kapwing has a free plan. Pictory doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Kapwing uses hybrid pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kapwing: Kapwing sits mid-market for online video editors — pricier than bare-bones clip tools but cheaper than full-blown professional suites like Adobe Premiere or even Descript's higher tiers. They're going after teams and marketers who want a fast, browser-based editor without paying for features they'll never touch, not agencies needing pro-grade color grading or timeline depth. Pictory: At $29-$199/mo, Pictory sits mid-market — pricier than bare-bones text-to-video tools but cheaper than full-blown enterprise video platforms with custom pricing. They're clearly chasing content marketers and small teams who want professional output without hiring a video editor, not enterprises who'd need the custom-quote tier anyway.
Still deciding? See the best Kapwing alternatives or the best Pictory alternatives, ranked with verified pricing.
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