Kapwing vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Unlimited exports with a watermark
- Export videos up to 1 minute long
- 720p video quality
- Auto-subtitling (up to 10 mins)
- Text to speech (up to 2 mins)
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Pro
Popular- No Kapwing watermark on your creations
- Upload files up to 6 GB
- Export content in 4K resolution
- Create and edit unlimited projects
- Export projects up to 2 hours long
- Brand Kit and custom fonts
- Collaborative shared workspace
- 100 GB of cloud storage
- Auto-subtitling (up to 1000 mins / month)
- Dubbing (up to 50 mins / month)
- Even more premium features.
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Kapwing watermark free exports
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Lip Sync
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Cloud storage
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Business
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- 500 GB of cloud storage
- Auto-subtitling (up to 4,000 mins / month)
- Dubbing (up to 200 mins / month)
- Even more premium features.
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Kapwing watermark free exports
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Lip Sync
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Cloud storage
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Enterprise
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding & training
- SAML single sign-on (SSO)
- Custom cloud storage
- Custom amount of auto-subtitling
- Custom amount of dubbing
- Custom usage of generative AI features.
- Even more premium features.
- Record screen, camera, and audio
- Transitions and video effects
- Free stock templates
- Export as MP4, PNG, JPG, MP3, GIF
- Paste a link to import content
- File upload limit
- Video export length
- Video resolution
- Monthly video export limit
- Stock videos, photos, audio, GIFs
- Kapwing watermark free exports
- Auto-subtitling
- Auto-translating
- Text to Speech
- Clean Audio
- Lip Sync
- Resizer
- Find Scenes
- Auto Level Audio
- Chroma Key
- Smart Cut
- Video Stabilization
- Video Background Remover
- Image Background Remover
- Audio Waveforms
- Download SRT/VTT files
- Download video transcript
- Commenting
- Project link sharing
- Invite team members
- Real time collaboration
- Brand Kit
- Custom fonts
- Cloud storage
- Storage duration
- Workspace folders
- Project version history
- Private folders
- Private projects
Free
- 25 GB storage
- 1 user only
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- Social media integrations
- Private sharing
- Password protection
- Email support
Business
Popular- 250 GB storage
- 3 users included
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- A/B testing
- Compare media performance
- Export data as CSV
- In-video CTAs
- Lead capture forms
- Social media integrations
- Email integrations
- Google Analytics integration
- Private sharing
- Password protection
- Expiring links
- Team accounts
- Email support
- Live chat
Enterprise
- 1TB storage
- Custom users
- High-quality recording studio
- Screen and webcam recording
- Virtual backgrounds and layouts
- Built-in teleprompter
- Automatic backups and local recording
- Agentic video editing
- Transcript-based editing
- Enhance speech
- AI silence and filler removal
- AI highlights and social clips
- Royalty free background music
- Time-coded commenting
- Professional hosting
- Customizable player
- Video SEO
- No-code replace
- AI chaptering
- Remove Wistia branding
- Video Collections and playlists
- Centralized media library
- Folders and sub-folders
- File transfer
- Time-coded commenting
- Team accounts
- Automated transcripts and captions
- Transcript and caption translations
- AI audio descriptions
- Video dubbing and lip syncing
- Account and media-level analytics
- Embed location analytics
- Heatmaps and engagement graphs
- A/B testing
- Compare media performance
- Export data as CSV
- In-video CTAs
- Lead capture forms
- Social media integrations
- Email integrations
- Google Analytics integration
- Live webinar hosting
- Simulive and pre-recorded events
- RTMP ingest
- Panelist and backstage mode
- Custom branding and design
- Event registration pages
- Embedded registration and event pages
- Automatic recording
- Live chat, Q&A, and polls
- Simulcast to LinkedIn Live
- Automated follow-up
- Registration and attendance tracking
- Attendee-level analytics
- Heatmaps and engagement graphs
- Source & UTM tracking
- Export registration and engagement data
- Private sharing
- Password protection
- Expiring links
- Single sign-on (SSO)
- Video playback protection
- Team accounts
- Email support
- Live chat
- Customer success manager
Kapwing vs Wistia FAQ
- Which one is cheaper?
- Kapwing starts lower at $24/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Kapwing uses per-seat pricing, while Wistia goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kapwing: Kapwing sits in the affordable-to-mid range for browser-based video editors — cheaper than Adobe Premiere on a per-seat basis, competing more directly with tools like Descript or Canva Video. They're clearly going after content creators and lean marketing teams who want something faster than pro tools without the enterprise price tag. Wistia: Wistia sits in the mid-market sweet spot — not as cheap as Vimeo's entry tiers, but not Vidyard enterprise pricing either. They're clearly targeting marketing-focused teams who want video with analytics and lead gen, not just storage.
Still deciding? See the best Kapwing alternatives or the best Wistia alternatives, ranked with verified pricing.
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