Kapwing vs Wistia Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Unlimited exports with a watermark
- Export videos up to 4 minutes long
- 720p video quality
- Auto-subtitling (up to 10 mins)
- Text to speech (up to 2 mins)
Pro
Popular- No Kapwing watermark on your creations
- Upload files up to 6 GB
- Export content in 4K resolution
- Create and edit unlimited projects
- Export projects up to 2 hours long
- Brand Kit and custom fonts
- Collaborative shared workspace
- 100 GB of cloud storage
- Auto-subtitling (up to 1000 mins / month)
- Dubbing (up to 50 mins / month)
- Even more premium features.
Business
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- 500 GB of cloud storage
- Auto-subtitling (up to 4,000 mins / month)
- Dubbing (up to 200 mins / month)
- Even more premium features.
Enterprise
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding & training
- SAML single sign-on (SSO)
- Custom cloud storage
- Custom amount of auto-subtitling
- Custom amount of dubbing
- Custom usage of generative AI features.
- Even more premium features.
Free
- 25 GB of storage max
- 1 user only
- Basic video analytics
- Wistia Branding included
Business
- 250 GB+ storage included
- 3 + users
- Remove Wistia branding
- Collections and playlists
- CTAs and forms
- Advanced video analytics
Business + Lead gen
Popular- Connect Wistia to your marketing platform
- Capture leads and viewer engagement data
- Activate personalized follow-up and lead scoring
- Measure pipeline and revenue impact
Enterprise
- Automation Suite
- Starting at 1 TB storage
- Custom Users
- Team accounts
- SSO
- Video Playback Protection
- Dedicated customer success manager
Kapwing vs Wistia FAQ
- Which one is cheaper?
- Kapwing starts lower at $24/mo, compared to $79/mo for Wistia.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Kapwing uses hybrid pricing, while Wistia goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kapwing: At $24-64/mo, Kapwing sits mid-market — pricier than bare-bones clip tools like CapCut but cheaper than full NLE-in-the-cloud platforms like Descript's higher tiers. They're clearly chasing social-first teams and marketers who want speed over Adobe-grade depth. Wistia: That $329 tier is a premium price for video hosting — this isn't competing with cheap uploaders like Vimeo Pro, it's positioning against marketing platforms where video is tied to lead capture and revenue attribution. Wistia's betting that marketing teams will pay a premium if the tool proves it drives pipeline, not just views.
Still deciding? See the best Kapwing alternatives or the best Wistia alternatives, ranked with verified pricing.
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