Kinde vs Okta Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Subscriptions & billing
- Email, SMS and social login
- Multi-Factor Authentication (MFA)
- B2B management with organizations
- Use your own custom domain
- Internationalization
- Customize UI with HTML/CSS or React
- Workflows / actions
- Attack protection
- Machine to machine (M2M) applications
- 2 custom roles and 10 permissions
- 10 feature flags
- 5 custom properties
- 1 webhook
- Customizable session duration
- 2 environments (production and development)
Pro
- BYO SMS provider
- API keys
- Uncapped MAU
- Uncapped organizations
- Uncapped M2M tokens
- Unlimited webhooks
- Unlimited custom roles and permissions
- Unlimited feature flags
- Unlimited custom properties
- Google Analytics integration
- Remove Kinde branding
- SOC 2 attestation report
Plus
Popular- Free enterprise SSO
- 6% MAU discount
- 0.1% transaction fee discount
- API permissions (scopes)
- Organization owned M2M apps
- 6 environments
- Domain restrictions
- Workflow preview mode
- User analysis with Hotjar
- Early access to new features
Scale
- 13% MAU discount
- 0.2% transaction fee discount
- 11 environments
- Custom domain per org
- Custom email sender per org
- Domain allowlist per org
- Auto-join based on domain per org
- Assign default roles per org
- Multi-Factor Auth (MFA) per org
- Exempt enterprise connections for MFA
- Exempt roles for MFA
- MFA workflow trigger
- SCIM (Coming soon)
- Full ISO 27001 reports
Starter
- Single Sign-On
- Multi-Factor Authentication
- Universal Directory
- 5 Workflows
Essentials
Popular- Adaptive MFA
- Privileged Access
- Lifecycle Management
- Access Governance
- 50 Workflows
Professional
- Device Access
- Privileged Access
- Identity Security Posture Management
- Identity Threat Protection
- Sandbox
- Maximum Workflows
Enterprise
- API Access Management
- Access Gateway
- Identity Security Posture Management
- Machine-to-Machine Tokens
Kinde vs Okta FAQ
- Which one is cheaper?
- Okta is the cheaper option, starting at $6/mo vs $25/mo for Kinde.
- Can I use either one for free?
- Kinde has a free plan. Okta doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Kinde uses usage-based pricing, while Okta goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kinde: Kinde is positioning as the developer-friendly Auth0 alternative that doesn't punish you for growing — Auth0 and Okta CIC get expensive fast at scale, and Kinde's entry price is significantly lower. They're going after the startup-to-growth-stage segment that finds Auth0 overkill and Clerk too frontend-focused. Okta: Okta sits firmly in the premium tier of the IAM/identity space — they're not trying to win on price against tools like JumpCloud or even Azure AD bundled into M365. The custom pricing on Professional and Enterprise signals they're going after mid-market and up, where deal size justifies a sales conversation and price becomes secondary to compliance and integration depth.
Still deciding? See the best Kinde alternatives or the best Okta alternatives, ranked with verified pricing.
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We'll monitor pricing changes for Kinde and Okta and let you know when something moves.