Kinde vs Okta Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Kinde pricing | Okta pricing | |
|---|---|---|
| Starts at | $25/mo | $6/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Subscriptions & billing
- Email, SMS and social login
- Multi-Factor Authentication (MFA)
- B2B management with organizations
- Use your own custom domain
- Internationalization
- Customize UI with HTML/CSS or React
- Workflows / actions
- Attack protection
- Machine to machine (M2M) applications
- 2 custom roles and 10 permissions
- 10 feature flags
- 5 custom properties
- 1 webhook
- Customizable session duration
- 2 environments (production and development)
Pro
- BYO SMS provider
- API keys
- Uncapped MAU
- Uncapped organizations
- Uncapped M2M tokens
- Unlimited webhooks
- Unlimited custom roles and permissions
- Unlimited feature flags
- Unlimited custom properties
- Google Analytics integration
- Remove Kinde branding
- SOC 2 attestation report
Plus
Popular- Free enterprise SSO
- 6% MAU discount
- 0.1% transaction fee discount
- API permissions (scopes)
- Organization owned M2M apps
- 6 environments
- 1 advanced organization
- Domain restrictions
- Workflow preview mode
- User analysis with Hotjar
- Early access to new features
Scale
- 13% MAU discount
- 0.2% transaction fee discount
- 11 environments
- 5 advanced organizations
- Additional advanced organizations
- MFA workflow trigger
- SCIM (Coming soon)
- Full ISO 27001 reports
Starter
- Single Sign-On
- Multi-Factor Authentication (MFA)
- Universal Directory
- 5 Workflows
Essentials
Popular- Adaptive MFA
- Privileged Access
- Lifecycle Management
- Access Governance
- 50 Workflows
Professional
- Device Access
- Privileged Access
- Identity Security Posture Management
- Identity Threat Protection
- Sandbox
- Maximum Workflows
Enterprise
- API Access Management
- Access Gateway
- Identity Security Posture Management
- Machine-to-Machine Tokens
Kinde vs Okta FAQ
- Which one is cheaper?
- Okta is the cheaper option, starting at $6/mo vs $25/mo for Kinde.
- Can I use either one for free?
- Kinde has a free plan. Okta doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Kinde uses hybrid pricing, while Okta goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kinde: Kinde sits mid-market against auth players like Auth0 or Clerk — not the rock-bottom free-forever option, but noticeably cheaper entry pricing than legacy enterprise IAM vendors. They're clearly chasing developers who got sticker shock from Auth0's pricing but still need real production-grade auth, not just a hobbyist tool. Okta: Entry pricing is aggressive and clearly built to undercut Microsoft Entra ID and even nudge out smaller identity players, making Okta look like a budget-friendly on-ramp. But hiding Professional and Enterprise pricing signals they're playing a premium, sales-led game once you're a real target — they want SMBs self-serving in the door and mid-market/enterprise buyers negotiating with a rep.
Still deciding? See the best Kinde alternatives or the best Okta alternatives, ranked with verified pricing.
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