Later vs Zoho Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Later | Zoho Social | |
|---|---|---|
| Starts at | $18/mo | $10/mo |
| Number of plans | 3 | 6 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Starter
- 1 social set (8 profiles total)
- 1 user
- Instagram, Facebook, & TikTok Best Time to Post (New)
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
- Link in Bio
- Basic customer support
Growth
Popular- 2 social sets (16 profiles total)
- 2 users
- Multi-profile Best Times to Post (New)
- Smart Scheduling with Future Trends (New)
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile
- AI content tools (50 AI credits /month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
- 6 social sets (48 profiles total)
- 4 users
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health (New)
- Brand Mentions (New)
- Unlimited posts
- AI content tools (100 AI credits /month)
- Platform analytics (up to 2 years)
- Priority support
FREE
- 1 Brand (6 Channels)
- 1 Team Member
- Channels
- 24/5 email support
- 5 AI credits
- zShare Browser Extension
STANDARD
- 1 Brand (11 Channels)
- 1 Team Member
- Channels
- 24/5 email support
- 40 AI credits
- Centralized dashboard
- Recent posts
- Multi-channel publishing
- Content scheduling
- Publishing calendar
- Published/Scheduled posts
- zurl link shortner
- Activity log
- User tagging
- Summary Reports
- Drafts
- Image Editor
- Add audio
- Media Optimization
PROFESSIONAL
- 1 Brand (11 Channels)
- 1 Team Member
- Channels
- 24/5 email support
- 40 AI credits
- Livestream
- Notifications
- CustomQ
- Repeat posting
- Bulk scheduling
- Popular posts
- Post insights
- Bit.ly link shortner
- Media library
- Scheduling reposts
- RSS feeds
- Cloudpicker
- Messages
- Pause/Resume content
- Mute & Block accounts
- Connections
- Monitoring dashboard
- Custom video thumbnail
- Instagram first comment
PREMIUM
Popular- 1 Brand (13 Channels)
- 3 Team Members
- Channels
- 24/5 email support
- 80 AI credits
- SmartQ
- Inbox
- Content approvals & workflow
- Exporting posts
- Discussing posts
- Collaborate
- Team Member audio/video & chat
- Reports dashboard
- Custom reports
- Share reports
- Manage custom roles
- Content targeting
- UTM parameters
- Zoho CRM integration
- Zoho Desk integration
- CRM leads & contacts
- Lead generation
Agency
- 10 Brands (130 Channels)
- 5 Team Members
- 24/5 email support
- 80 AI credits
- Client invite
- Portal customization
- Scheduling/emailing reports
- Agency-branded reports
- Custom view for clients
- Free login for clients
Agency Plus
- 20 Brands (260 Channels)
- 5 Team Members
- 24/5 email support
- 80 AI credits
- +10 more Brands (130 social channels)
Later vs Zoho Social FAQ
- Which one is cheaper?
- Zoho Social is the cheaper option, starting at $10/mo vs $18/mo for Later.
- Can I use either one for free?
- Zoho Social has a free plan. Later doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Later uses hybrid pricing, while Zoho Social goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Later: Sitting well under $100/mo even at the top tier, Later reads as the budget-to-mid option in the social media management space, especially next to tools like Sprout Social or Hootsuite's enterprise tiers. They're clearly courting freelancers, small agencies, and creators who want scheduling muscle without paying for a bloated platform. Zoho Social: At $10–$40/mo for SMB tiers, Zoho Social is firmly in the budget-to-mid-market lane, undercutting tools like Sprout Social and Hootsuite significantly. They're going after cost-conscious teams and agencies who want capable tooling without enterprise pricing — classic Zoho playbook.
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