Leadpages vs Unbounce Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 5 pages
- 1 custom domain
- 4K AI credits/mo
Pro
Popular- 25 pages
- 1 custom domain + SSL
- Custom slugs
- API access
- 5 GB storage
- 1 blog
- 90-day analytics
- 12K AI credits/mo
- MCP connector
Business
- 50 pages
- 2 custom domains + SSL
- 2 blogs
- 12-month analytics retention
- 20K AI credits/mo
Grow
- Unlimited traffic
- Unlimited pages
- 4 custom domains + SSL
- A/B testing (manual)
- Dynamic text replacement
- Lead enrichment (2K IP/mo)
Optimize
Popular- Unlimited pages
- Smart Traffic (AI routing)
- Click + scroll heatmaps
- Auto-personalization
- 10 active integrations
- 24-month analytics
Scale
- Full auto-optimization
- Team seats + workspaces
- Dedicated CSM
Starter
- Drag-and-drop builder
- 5 pages
- Traffic volume: up to 500
- Users: 1
- Root domains: 1
- MCP server (NEW)
- Lead gen forms
- Free hosting
- Phone, email, and live chat customer support
Build
- Custom scripts and pixels
- Unlimited pages
- Traffic volume: up to 20k
- Users: 1
- Root domains: 1
- Popups and sticky bars
- Multi-step forms
- AI copywriting
- Custom code and styling
- 1000+ integrations
Experiment
Popular- Unlimited A/B testing
- Unlimited pages
- Traffic volume: up to 30k
- Users: 3
- Root domains: 2
- Unlimited variants
- Manual traffic allocation
- Confidence intervals
- Dynamic text replacement
- Conversion insights & reporting
Optimize
- AI traffic optimization
- Unlimited pages
- Traffic volume: up to 50k
- Users: 5
- Root domains: 3
- Page, popup, & sticky bar scheduling
- Advanced triggers
- Industry benchmarking
- Audience insights
Concierge
- Unlimited pages
- Traffic volume: starting at 100,000
- Users: 15
- Root domains: 5
- Implementation services
- Dedicated customer success manager
Agency
- Unlimited pages
- Traffic volume: starting at 50,000
- Users: starting at 5
- Root domains: starting at 10
- Implementation services
- Dedicated customer success manager
- Listing in our agency partner directory
Leadpages vs Unbounce FAQ
- Which one is cheaper?
- Leadpages starts lower at $10/mo, compared to $29/mo for Unbounce.
- Can I use either one for free?
- Neither has a free plan. But Leadpages and Unbounce offer a free trial.
- How do they charge?
- Different approach here. Leadpages uses flat-rate pricing, while Unbounce goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Leadpages: At $10 entry, Leadpages undercuts Unbounce and Instapage badly, positioning itself as the budget-friendly landing page tool — but the jump to $399/mo for Scale shows they're also chasing bigger accounts who'd otherwise look at pricier all-in-one platforms. It's a low-friction entry with a long tail aimed at squeezing more out of accounts as they grow. Unbounce: Unbounce sits mid-to-premium in the landing page builder space — pricier than simple drag-and-drop tools like Leadpages, but cheaper than full marketing suites like HubSpot. They're going after mid-market marketing teams who need serious conversion optimization without buying an entire platform.
Still deciding? See the best Leadpages alternatives or the best Unbounce alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Leadpages and Unbounce and let you know when something moves. See how competitor pricing monitoring works.