Leadpages vs Unbounce Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 5 pages
- 1 custom domain
- 4K AI credits/mo
Pro
Popular- 25 pages
- 1 custom domain + SSL
- Custom slugs
- API access
- 5 GB storage
- 1 blog
- 90-day analytics
- 12K AI credits/mo
- MCP connector
Business
- 50 pages
- 2 custom domains + SSL
- 2 blogs
- 12-month analytics retention
- 20K AI credits/mo
Grow
- Unlimited traffic
- Unlimited pages
- 4 custom domains + SSL
- A/B testing (manual)
- Dynamic text replacement
- Lead enrichment (2K IP/mo)
- Pages
- Custom domains
- Free SSL
- Websites
- Blogs
- AI page creation
- Brand kits
- Batch page creation
- Asset storage
- Variants per A/B test
- Manual personalization
- IP enrichment/mo
- Lead enrichment/mo
- ICP audience targeting
- Offline conversion pixel
- AI credits / month
- Credit top-up packs
- Analytics retention
- Real-time analytics
- Smart recommendations
- Sync speed
- Integrations (active connections)
- Forms + webhooks
- CSV export
- MCP server (AI tools)
- Team seats
Optimize
Popular- Unlimited pages
- Smart Traffic (AI routing)
- Click + scroll heatmaps
- Auto-personalization
- 10 active integrations
- 24-month analytics
- Pages
- Custom domains
- Free SSL
- Websites
- Blogs
- AI page creation
- Brand kits
- Batch page creation
- Asset storage
- A/B testing (manual)
- Variants per A/B test
- Dynamic text replacement
- Manual personalization
- Heatmaps (click+scroll+attn)
- Insights dashboard
- Performance alerts
- IP enrichment/mo
- Lead enrichment/mo
- ICP audience targeting
- Offline conversion pixel
- AI credits / month
- Credit top-up packs
- Analytics retention
- Real-time analytics
- Smart recommendations
- Sync speed
- Integrations (active connections)
- Forms + webhooks
- CSV export
- MCP server (AI tools)
- Team seats
- Priority support
Scale
- Full auto-optimization
- Team seats + workspaces
- Dedicated CSM
- Pages
- Custom domains
- Free SSL
- Websites
- Blogs
- AI page creation
- Brand kits
- Batch page creation
- Asset storage
- A/B testing (manual)
- Variants per A/B test
- Dynamic text replacement
- Manual personalization
- Smart Traffic (AI routing)
- Heatmaps (click+scroll+attn)
- Auto-personalization
- Insights dashboard
- Performance alerts
- Full auto-optimization loop
- IP enrichment/mo
- Lead enrichment/mo
- ICP audience targeting
- Offline conversion pixel
- AI credits / month
- Credit top-up packs
- Analytics retention
- Real-time analytics
- Smart recommendations
- Sync speed
- Integrations (active connections)
- Forms + webhooks
- CSV export
- MCP server (AI tools)
- Team seats
- Workspaces
- Audit logs
- Priority support
Starter
- Drag-and-drop builder
- 5 pages
- Traffic volume: up to 500
- Users: 1
- Root domains: 1
- Lead gen forms
- Free hosting
- Phone, email, and live chat customer support
Build
- Custom scripts and pixels
- Unlimited pages
- Traffic volume: up to 20k
- Users: 1
- Root domains: 1
- Popups and sticky bars
- Multi-step forms
- AI copywriting
- Custom code and styling
- 1000+ integrations
Experiment
Popular- Unlimited A/B testing
- Unlimited pages
- Traffic volume: up to 30k
- Users: 3
- Root domains: 2
- Unlimited variants
- Manual traffic allocation
- Confidence intervals
- Dynamic text replacement
- Conversion insights & reporting
Optimize
- AI traffic optimization
- Unlimited pages
- Traffic volume: up to 50k
- Users: 5
- Root domains: 3
- Page, popup, & sticky bar scheduling
- Advanced triggers
- Industry benchmarking
- Audience insights
Concierge
- Unlimited pages
- Traffic volume: starting at 100,000
- Users: 15
- Root domains: 5
- Implementation services
- Dedicated customer success manager
Agency
- Unlimited pages
- Traffic volume: starting at 50,000
- Users: starting at 5
- Root domains: starting at 10
- Implementation services
- Dedicated customer success manager
- Listing in our agency partner directory
Leadpages vs Unbounce FAQ
- Which one is cheaper?
- Leadpages starts lower at $10/mo, compared to $29/mo for Unbounce.
- Can I use either one for free?
- Neither has a free plan. But Leadpages and Unbounce offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Leadpages: The $10 entry point undercuts most dedicated landing page tools, but the full-featured tiers ($99–$399) land squarely in mid-market territory alongside Unbounce and Instapage. They're not trying to be the cheapest serious option — they're positioning the HTML Pub family as a low-friction on-ramp to eventually pull users into the higher-margin Leadpages tiers. Unbounce: They're mid-to-premium in the landing page builder space — more expensive than Leadpages but cheaper than a full Instapage or Webflow setup. They're clearly targeting growth-stage marketing teams and agencies who need more than a basic builder but aren't ready for enterprise contracts.
Still deciding? See the best Leadpages alternatives or the best Unbounce alternatives, ranked with verified pricing.
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