Loomly vs Metricool Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- AI Assistant chat
- Scheduling
- Approval workflows and roles
- Advanced analytics
- Link shorteners
Beyond
Popular- Custom branding
- Custom roles & workflows
- Hashtag manager
- Calendar 2FA enforcement
- Schedule reports
- Branded subdomain
- Custom favicon
- Custom logo
Enterprise
- Priority support
- Friendly pricing at scale
Free
- Manage 1 brand
- Manage all your brands' social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Loomly vs Metricool FAQ
- Which one is cheaper?
- Metricool is the cheaper option, starting at $25/mo vs $65/mo for Loomly.
- Can I use either one for free?
- Metricool has a free plan. Loomly doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Loomly: Loomly sits mid-to-premium in the social media management space — pricier than bare-bones scheduling tools but cheaper than full enterprise suites like Sprout Social. They're clearly chasing agencies and mid-market teams who want polish and collaboration features without paying enterprise-level rates, while dangling a custom tier to not lose the bigger fish. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor.
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