Mailchimp vs MailerLite Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Mailchimp | MailerLite | |
|---|---|---|
| Starts at | $13/mo | $12/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Free
Essentials
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Power
PopularComfort
Free
Mailchimp vs MailerLite FAQ
- Which one is cheaper?
- MailerLite is the cheaper option, starting at $12/mo vs $13/mo for Mailchimp.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mailchimp: They're mid-market in price but positioned as the approachable, full-featured option — not the cheapest (Brevo undercuts them) and not the enterprise play (that's Klaviyo or Salesforce Marketing Cloud). They're going after small-to-mid businesses who want a recognizable brand with a low barrier to entry. MailerLite: They're playing the affordable-but-not-cheap angle, undercutting Mailchimp and ActiveCampaign while staying above the race-to-zero crowd. The target is cost-conscious small businesses and indie creators who've outgrown free tools but can't justify $50-100/mo for a list that's still growing.
Keep tabs on both.
We'll monitor pricing changes for Mailchimp and MailerLite and let you know when something moves.