Mailchimp vs Omnisend Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
Essentials
Standard
Popular- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Custom-coded email templates
- Customizable Popup forms
- Personalized onboarding
Premium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
Standard
Pro
PopularMailchimp vs Omnisend FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mailchimp: They're mid-market in price but positioned as the approachable, full-featured option — not the cheapest (Brevo undercuts them) and not the enterprise play (that's Klaviyo or Salesforce Marketing Cloud). They're going after small-to-mid businesses who want a recognizable brand with a low barrier to entry. Omnisend: Omnisend is squarely targeting Klaviyo's mid-market flank — ecommerce brands that find Klaviyo expensive but have outgrown Mailchimp. The 30% discount for 3-month prepay suggests they're competing on price flexibility as much as features.
Keep tabs on both.
We'll monitor pricing changes for Mailchimp and Omnisend and let you know when something moves.