Mailchimp vs Omnisend Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
PopularPremium
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced marketing automation flows
- Dedicated Personalized Onboarding
- Predictive Segmentation
Free
Standard
Pro
PopularMailchimp vs Omnisend FAQ
- Which one is cheaper?
- Omnisend is the cheaper option, starting at $16/mo vs $20/mo for Mailchimp.
- Can I use either one for free?
- Omnisend has a free plan. Mailchimp doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Omnisend: Sits squarely in the mid-market lane — pricier than bare-bones ESPs but way cheaper than Klaviyo at similar list sizes, especially once you factor in the 30% prepay discount. They're chasing Shopify merchants who've outgrown Mailchimp but aren't ready to swallow Klaviyo's usage-based pricing curve.
Still deciding? See the best Mailchimp alternatives or the best Omnisend alternatives, ranked with verified pricing.
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