MailerLite vs Kit Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| MailerLite | Kit | |
|---|---|---|
| Starts at | $12/mo | $33/mo |
| Number of plans | 3 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Power
PopularComfort
Free
Newsletter
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
Popular- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
MailerLite vs Kit FAQ
- Which one is cheaper?
- MailerLite starts lower at $12/mo, compared to $33/mo for Kit.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. MailerLite uses usage-based pricing, while Kit goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Kit: This sits mid-market — pricier than bare-bones tools like Mailchimp's free tier or Buttondown, but cheaper than full-stack platforms like ConvertKit's old positioning or HubSpot-style suites. They're clearly gunning for creators and solopreneurs who've outgrown 'just email' but don't want enterprise marketing automation complexity or cost.
Still deciding? See the best MailerLite alternatives or the best Kit alternatives, ranked with verified pricing.
Keep tabs on both.
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