Maze vs User Interviews Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Maze | User Interviews | |
|---|---|---|
| Starts at | Custom | $36/mo |
| Number of plans | 2 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | custom | usage-based |
Free
- Essential prototype testing
- Surveys
- Pay-per-use panel credits
Enterprise
- Access to a global panel of 7M+ participants, or bring your own users for free
- All Maze AI features
- Moderated interviews
- AI moderated interviews
- Prototype testing
- Live website testing
- Surveys
- Card sorting and tree testing
- Mobile experience testing
- Audio / video / screen recording
- Automated research analysis and presentation-ready reports
- Enterprise controls and security
- Priority support, dedicated CSM, and research partner access
Pay As You Go
- Access to 7.5 million participants
- Rich targeting & screening
- Scheduling automation
- Incentive distribution
- Quota tracking
- Research tool integrations
- AI insights & analysis
- Unlimited seats
- Project coordinator & live chat support
Essential
Popular- Save 27% per session
- Further discounts for tasks and surveys
- Quota automation
- Re-invite past participants
- Customer success support
Custom
- Best rate guaranteed
- Deep discounts for tasks and surveys
- Negotiable contract terms
- Security review
- Prioritized project support
- Enterprise customer success manager
- Custom onboarding
Workflow
- Unlimited collaborators
- Screener surveys
- Scheduling automation
- Incentive distribution
- Quota automation
- Email automation
- Data consent notice
- Custom branding & templates
- Research tool integrations
- AI insights & analysis
- Customer success, project coordinator & live chat support
CRM
- Unlimited seats
- Panel management
- Dynamic segments
- Invite rules & limits
- Opt-in forms
- Nurture campaigns
- PII masking
- Multiple teams & panels
- API & data integrations
- Negotiable contract terms
- Security review
- Enterprise customer success manager & custom onboarding
Maze vs User Interviews FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Maze has a free plan. User Interviews doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Maze uses custom pricing, while User Interviews goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Maze: Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth. User Interviews: They're mid-market on entry price but the per-session model means costs compound fast at scale — not the cheapest option once you factor in incentives plus the 3% processing fee on top. They're going after product and UX teams who want a managed recruit panel without building their own, competing with Respondent and Ethnio on quality and speed rather than price.
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