MemberClicks vs Wild Apricot Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

MemberClicks Wild Apricot
Starts at Custom $66/mo
Number of plans 2 3
Free plan
Free trial
Pricing model custom usage-based

MC Professional

Custom
  • Full membership management
  • Member directory
  • Flexible member types & committee management
  • Automated dues collection
  • Renewal reminders
  • Recurring email campaigns, automation & tracking
  • Event management, registration & calendars
  • Call for papers/abstracts
  • Integrated payment processing
  • Financial reports & simple data export
  • Easy-to-build website
  • Member portal & CMS
  • Real-time reporting
  • Member engagement analytics
  • Custom form creation

MC Trade

Custom
  • Complete membership data management, contact tracking and full CRM
  • Easy-to-build website
  • Advanced dues calculation, automation and collection
  • Renewal reminders
  • Email automation
  • Event management, registration and calendars
  • Committee management
  • Sales management
  • Custom form creation
  • Online directory
  • eCommerce store
  • Member portal
  • Set granular admin user permissions
  • Relational database supports complex organizational structures (link employee/employer, parent/child company and more)
  • Robust reporting options
  • Advanced financial management and third-party accounting software integrations
  • Specialty pricing for chambers

100 Contacts

$66/mo

100 Contacts

Popular
$66/mo

100 Contacts

$66/mo

MemberClicks vs Wild Apricot FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Wild Apricot offers a free trial.
How do they charge?
Different approach here. MemberClicks uses custom pricing, while Wild Apricot goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. MemberClicks: Sits mid-to-premium in the AMS (association management software) space — pricier than bare-bones membership tools but positioned as an all-in-one alternative to stitching together a CRM, event platform, and website builder. They're chasing associations that are done DIY-ing their tech stack, not price-sensitive startups. Wild Apricot: At $66/mo for just 100 contacts with full features unlocked, Wild Apricot is priced for small nonprofits and membership associations who need robust functionality (events, payments, website) but have tiny lists — it's a mid-to-premium price for a low-volume org. They're not competing on cheap entry price; they're betting that orgs needing this feature depth won't find a cheaper full-featured alternative at this contact size.

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