Metricool vs Zoho Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Metricool pricing | Zoho Social pricing | |
|---|---|---|
| Starts at | $25/mo | $10/mo |
| Number of plans | 4 | 6 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Manage 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Data Studio connector
- Metricool API (Zapier, Make)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
FREE
- 1 Brand (6 Channels)
- 1 Team Member
- 24/5 email support
- 5 AI credits
- zShare Browser Extension
STANDARD
- 1 Brand (12 Channels)
- 1 Team Member
- 24/5 email support
- 40 AI credits
- Centralized dashboard
- Recent posts
- Multi-channel publishing
- Content scheduling
- Publishing calendar
- Published/Scheduled posts
- zurl link shortner
- Activity log
- User tagging
- Summary Reports
- Drafts
- Image Editor
- Add audio
- Media Optimization
PROFESSIONAL
- 1 Brand (12 Channels)
- 1 Team Member
- 24/5 email support
- 40 AI credits
- Livestream
- Notifications
- CustomQ
- Repeat posting
- Bulk scheduling
- Popular posts
- Post insights
- Bit.ly link shortner
- Media library
- Scheduling reposts
- RSS feeds
- Cloudpicker
- Messages
- Pause/Resume content
- Mute & Block accounts
- Connections
- Monitoring dashboard
- Custom video thumbnail
- Instagram first comment
PREMIUM
Popular- 1 Brand (14 Channels)
- 3 Team Members
- 24/5 email support
- 80 AI credits
- SmartQ
- Inbox (new)
- Content approvals & workflow
- Exporting posts
- Discussing posts
- Collaborate
- Team Member audio/video & chat
- Reports dashboard
- Custom reports
- Share reports
- Manage custom roles
- Content targeting
- UTM parameters
- Zoho CRM integration
- Zoho Desk integration
- CRM leads & contacts
- Lead generation
Agency
- 10 Clients (140 Channels)
- 5 Team Members
- 24/5 email support
- 80 AI credits
- Client invite
- Portal customization
- Scheduling/emailing reports
- Agency-branded reports
- Custom view for clients
- Free login for clients
Agency Plus
- 20 Clients (280 Channels)
- 5 Team Members
- 24/5 email support
- 80 AI credits
- +10 more Clients (140 social channels)
Metricool vs Zoho Social FAQ
- Which one is cheaper?
- Zoho Social is the cheaper option, starting at $10/mo vs $25/mo for Metricool.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Metricool uses hybrid pricing, while Zoho Social goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Metricool: Metricool plays the value card, with a usable free plan and agency-friendly per-brand math that undercuts Hootsuite and Sprout Social by a wide margin. They're clearly going after freelancers and small agencies who got priced out of the enterprise suites but still want analytics and scheduling in one place. Zoho Social: Zoho Social undercuts most established social media management tools like Sprout Social or Hootsuite at the low end, making it the budget-friendly pick for SMBs who want core scheduling and monitoring without enterprise pricing. But the Agency tiers at $230-330/mo show they're also chasing agency budgets, competing more directly with pricier platforms once you're managing multiple client accounts.
Still deciding? See the best Metricool alternatives or the best Zoho Social alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial