Metricool vs Zoho Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Metricool | Zoho Social | |
|---|---|---|
| Starts at | $25/mo | $10/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Free
- Manage 1 brand
- Manage all your brands' social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
FREE
- 1 Brand (6 Channels)
- 1 Team Member
- 24/5 email support
- 5 AI credits
- zShare Browser Extension
STANDARD
- 1 Brand (12 Channels)
- 1 Team Member
- 24/5 email support
- 40 AI credits
- Centralized dashboard
- Recent posts
- Multi-channel publishing
- Content scheduling
- Publishing calendar
- Published/Scheduled posts
- zurl link shortner
- Activity log
- User tagging
- Summary Reports
- Drafts
- Image Editor
- Add audio
- Media Optimization
PROFESSIONAL
- 1 Brand (12 Channels)
- 1 Team Member
- 24/5 email support
- 40 AI credits
- Livestream
- Notifications
- CustomQ
- Repeat posting
- Bulk scheduling
- Popular posts
- Post insights
- Bit.ly link shortner
- Media library
- Scheduling reposts
- RSS feeds
- Cloudpicker
- Messages
- Pause/Resume content
- Mute & Block accounts
- Connections
- Monitoring dashboard
- Custom video thumbnail
- Instagram first comment
PREMIUM
Popular- 1 Brand (14 Channels)
- 3 Team Members
- 24/5 email support
- 80 AI credits
- SmartQ
- Inbox (New)
- Content approvals & workflow
- Exporting posts
- Discussing posts
- Collaborate
- Team Member audio/video & chat
- Reports dashboard
- Custom reports
- Share reports
- Manage custom roles
- Content targeting
- UTM parameters
- Zoho CRM integration
- Zoho Desk integration
- CRM leads & contacts
- Lead generation
Metricool vs Zoho Social FAQ
- Which one is cheaper?
- Zoho Social is the cheaper option, starting at $10/mo vs $25/mo for Metricool.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Metricool uses hybrid pricing, while Zoho Social goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor. Zoho Social: Zoho Social sits firmly in budget territory compared to Sprout Social or Hootsuite, which often start north of $99/mo for comparable team tiers. They're clearly going after price-sensitive SMBs and agencies who want Buffer-level affordability but with more Zoho-ecosystem depth.
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