Moz vs Ahrefs Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Moz | Ahrefs | |
|---|---|---|
| Starts at | $99/mo | $129/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- 1 user included
- 3 tracked sites
- 300 tracked keywords per mo
- 400K pages crawled per mo
- AI Overviews by Keyword
- 1 AI Visibility Dashboard
- 50 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 2 AI Content Briefs per month
Medium
Popular- 2 users included
- 10 tracked sites
- 1,500 tracked keywords per mo
- 2M pages crawled per mo
- AI Overviews by Keyword
- 2 AI Visibility Dashboards
- 100 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 10 AI Content Briefs per month (5x more than standard)
Large
- 3 users included
- 25 tracked sites
- 3,000 tracked keywords per mo
- 5M pages crawled per mo
- AI Overviews by Keyword
- 4 AI Visibility Dashboards
- 200 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 50 AI Content Briefs per month (5x more than medium)
Enterprise
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
Enterprise
- Uncapped API access
- Custom API Endpoints
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Forecasting & trends
Moz vs Ahrefs FAQ
- Which one is cheaper?
- Moz starts lower at $99/mo, compared to $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Moz doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Moz uses per-seat pricing, while Ahrefs goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Moz: At $99-$299/mo, Moz sits mid-pack — pricier than scrappy point-tools but cheaper than Semrush or Ahrefs at the top end. They're clearly chasing small-to-mid SEO teams and agencies who want an established brand name without paying enterprise-tier prices. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research.
Still deciding? See the best Moz alternatives or the best Ahrefs alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial