OneSignal vs OptinMonster Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OneSignal | OptinMonster | |
|---|---|---|
| Starts at | $19/mo | $7/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | flat-rate |
Free
- 10,000/mo Free Email Sends
- Unlimited Mobile Push Sends
- Basic Analytics & Automation
- Basic Marketing Capabilities
- MCP and OneSignal AI (Beta)
Growth
- Unlimited In-App Messaging
- Improved Analytics & Automation
- Improved Marketing Capabilities
- Enterprise Integrations
- Permission Management
Professional
- 24/7 Prioritized Support
- Advanced Marketing Capabilities
- Advanced Permission Management
- Personalized Platform Implementation
- SMS & RCS Messaging
Enterprise
- Unlimited Personalization & Automation
- Dedicated Success Manager
- Security/Legal Package & SLA
- Frequency Capping
- 2-Year Reporting History
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
OneSignal vs OptinMonster FAQ
- Which one is cheaper?
- OptinMonster is the cheaper option, starting at $7/mo vs $19/mo for OneSignal.
- Can I use either one for free?
- OneSignal has a free plan. OptinMonster doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. OneSignal uses usage-based pricing, while OptinMonster goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. OneSignal: They're the accessible mid-market option in the customer engagement/push notification space — cheaper than Braze or Iterable by a wide margin, but more capable than bare-bones alternatives like Pusher. They're clearly hunting product teams and growth-stage startups who need multi-channel reach without enterprise-level spend. OptinMonster: Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer.
Still deciding? See the best OneSignal alternatives or the best OptinMonster alternatives, ranked with verified pricing.
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